In The News
PRESS RELEASE - FOR IMMEDIATE RELEASE
BEAUTIFUL FOREVER'S CHERYL WHITMAN SAYS MEDSPA HOSPITAL
TREND GAINING MOMENTUM; NEW REVENUE STREAM MAKES THIS TREND A
WINNER ON HOSPITALS' ROI SCORECARD
Beautiful Forever Presents Findings at Healthcare
Retail '06 -- Nation's First Annual Healthcare Conference
Englewood Cliffs, NJ, and PARKLAND, FL -- May 24,
2006 -- Beautiful Forever, a leading provider of
medical business spa consulting services, is energized by the
growing national trend to bring medspa services under the
hospital umbrella. Heralding this trend, CEO Cheryl Whitman
presented "Executing a Successful Hospital Retail Model of
Business" at the recent Healthcare Retail '06,
Orlando, FL, that underscored the groundswell interest
coast-to-coast from hospital executives eager to embrace this
new trend as a major revenue producing business unit.
www.medicalspaconsultant.com
Hospitals are increasingly turning to professional
consultants to help them take advantage of this opportunity
because the world of elective/cosmetic medicine and services is
new to them.
Says Whitman, "I do not believe the medical spa industry is
heading into supermarkets and drugstores-instead the trend is
moving towards the hospital retail business. Medical spas are
growing and hospitals want to be on the edge of new technology
and are for the first time acknowledging the need to embark
marketing and website programs to grow their retail businesses.
And the reason for this is the widely accepted notion that
wellness is key to staying youthful as well as healthful, and
therefore, there is no better place to get both than at your
community hospital - a place your trust and know."
HealthCare
retail is a business model rapidly being adopted by hospitals
and healthcare systems that want to diversify from low margin,
highly regulated, reimbursed revenue sources. We see medical
spas as one of the most logical - and profitable - healthcare
retail strategies on the market. Hospitals that promote a more
comprehensive, consumer focused approach also report higher
utilization of their core, acute care services.
Whitman adds, "Armed with credible practitioners, and an
atmosphere that enhances patients' safe feeling of obtaining
service within the wall of hospital setting, the trend is
rapidly making sense for hospitals severely impacted by
insurance reimbursements, both private and governmental. Looking
for solid ways to increase physician business, and create a new
revenue stream for the hospital, makes this trend a winner on
the ROI scorecard."
According to Mac Fadra, executive consultant at Beautiful
Forever, "The medical spa world is becoming increasingly
competitive and complex, and providers are struggling with
choices and decisions pertaining to technology, investment,
staffing, marketing, legal, development and other issues."
Fadra adds, "Unfortunately, the brainpower within a typical
cosmetic practice is limited. Hence, physicians and hospitals
are turning to professional consultants who can hold their hand
and help them deal with both objective as well as subjective
issues that can help them grow their practice while eliminating
or reducing the unnecessary impediments."
The hospitals ability to ensure a sense of well-being,
confidence, and security makes so much sense for the
baby-boomers spending hard earned discretionary money to seek
vanity enhancing and anti-aging benefits according to Whitman,
everything from the myriad advances which have been innovated
within the last five years including advanced laser, advanced
fluorescence technology, microdermabrasion, and ultrasound
technologies, to wrinkle relaxers, wrinkle fillers, age
management treatments, skin rejuvenating products that include
cosmeceuticals that are medically based and therefore only
available in a medical environment and prescription, and
non-invasive aesthetic medical procedures."
Beautiful Forever brings 25-years of trusted expertise,
wisdom, and results-driven leadership to the field of medical spa
business development. Keeping pace with the ever-increasing
specialized skin care ingredients hitting the marketplace,
Beautiful Forever works with physicians and chemists to create
winning skin care formulas for private label distribution.
ABOUT BEAUTIFUL FOREVER
Beautiful Forever is an industry pioneering consulting firm
that helps physicians, investors and entrepreneurs achieve
un-paralleled profitable success in the medical spa business. The
company is the only firm that has a world-class consulting team
with a combination of more than 100 years of medical and spa
experience and is the recognized expert in this industry.
Finding time to keep up to-date on everything from new
technology, management practices, retail trends to staff and
client recruitment and retention is a challenge in this industry
today. Beautiful Forever provides for that next level of
knowledge and places it within their clients' fingertips. For
more information please call 1-877-SPAMEDI. Or visit our
websites:
www.medicalspaconsultant.com ,
www.medicalspasuccess.com ,
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