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Spa Consultant Opens Doors to New Investment Opportunities

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ENGLEWOOD CLIFFS, NJ, June 10, 2004-If you're a physician interested in expanding your practice into the medical spa arena, or you're an entrepreneur interested in investing in this $455 million growth industry, a call to BEAUTIFUL FOREVER should be your first move.

BEAUTIFUL FOREVER takes that dream of starting a medical spa, day spa, cosmetic laser center, destination spa or wellness center and guides clients through the entire process-from developing a business plan, to working with architects and designers for site development, to training and hiring staff and all stages of marketing and product development. Each client receives a custom-tailored program designed for his or her needs and budget.

In today's high-stress world, people of all ages, gender and net worth are turning to plastic surgery, cosmetic dermatology and the feel-good treatments of aesthetic centers to look younger and de-stress. By combining their clinical practices with spa treatments, aesthetic practitioners have learned that they can gain a whole new clientele that not only increases revenue, but keeps patients coming back long after surgical procedures.

The International Spa Association reports that so-called "medical spas" are the fastest growing types of spa. In 1999 only 162 out of 5,700 spas in the U.S. were medi-spas. From 1995 to 2000, that number increased by 133%!

With that increase has come the birth of a cottage industry-medical spa consulting. BEAUTIFUL FOREVER, founded by world-renowned beauty expert Cheryl Whitman, is one of the oldest and most successful firms. Whitman brings to physicians and entrepreneurs more than two decades of experience in the spa and beauty industry as a business owner, lecturer, writer, TV personality and consultant.

She and her expert staff handle all details in developing a medi-spa or investing in one. They research state regulations, conduct feasibility studies, direct clients to financial resources and arrange discounts on equipment. The firm has handled projects as small as an additional treatment room in a physician's office or as large as a 20,000 square-foot office building devoted to the practice of aesthetic medicine and treatments.

Who uses BEAUTIFUL FOREVER's services? The obvious-plastic surgeons and dermatologists-have been joined increasingly by cosmetic dentists, oralmaxillofacial surgeons, ophthamologists and even neurologists and urologists. Whitman has also paired investors with medical experts for joint ventures.

Right now, product development, specifically private-label skin-care products, is the hottest, and most obvious, revenue-enhancement center which BEAUTIFUL FOREVER is guiding. Satisfied clients, says Whitman, want to use the same products at home that were used on them in a practice or spa. Private-label products, says Whitman, can account for 30 to 50% of revenue if marketed and prepared properly.

BEAUTIFUL FOREVER has both that marketing and development experience. A client will learn how to develop a line of products, which products are needed, how to retail them to increase revenue; how to motivate and educate staff about the products.

"There is name recognition every time a client or patient looks at your product," says Whitman. "The key to the whole medical or medi-spa industry is repeat business, and that comes from customer service. If they are happy with the service and product, it creates loyalty."

Among the most loyal clients of this baby-boomer-bloated industry are men. Once they like an aesthetician or physician, they tend to come back, whereas women are sometimes influenced by the latest "big name" touted in the beauty magazines or by their friends. Industry surveys estimate that the testosterone side of the medi-spa and medical community has increased by nearly 500%, with injectible wrinkle fillers leading the treatments.

If you are looking to capitalize on this boom and the medi-spa boom in general, BEAUTIFUL FOREVER provides expert one-stop, worry-free consulting services to make your aesthetic dreams a reality. Beauty is not just skin deep. It can also plump up a financial portfolio.

Contact Beautiful Forever, (201) 541-5405