Opening or Improving a Medical Spa Just Became a Lot Easier
  
    
  
Introducing Medical Spa Success System - the medical spa business made simple developed by Cheryl Whitman, President and CEO of Beautiful Forever Consulting Firm Inc.
  
This system is the first and only comprehensive, do-it-yourself guide to planning, staffing, marketing, and operating your medical spa business.  For a reasonable investment on your part, you get all the tools and knowledge you need to be successful including:
  • 400+ page manual that walks you through concept creation and branding, selecting a market niche, choosing your location, creating a menu, identifying marketing tactics, reviewing legal and insurance issues, and operating efficiently
  • Customizable CD Rom that includes: employee handbook, operating manual, marketing and business plan templates, treatment protocols, project timeline, and job describtions.
  • Consulting time with Beautiful Forever medical spa expert
  • Six month progress review
  • Member discounts on additional services such as consulting hours, on-site visits and pratice assessments
  • Additional discounts for current or past clients  
Become a MSSS subscriber and learn how to:
  - Prevent Costly Mistakes               - Drive New Business
    - Secure Capital                                      - Maintain Control of Your Venture
    - Stay Within Your Budget            - Hire the Right Personnel
    - Interpret Applicable Laws           - Create Profitiable Retail
  
  
    *Beautiful Forever is a leading consulting firm that specializes in advising medical spas as well as clinics and centers that offer procedures and services in the realm of cosmetic and elective medicine. 
  
    *Beautiful Forever can not only help improve your bottom-line and address your problems but also grow your business by developing new and improved marketing programs and strategies as well as by adding new, high margin procedure-based services. 
  
    *Beautiful Forever has the staff expertise, strategic alliances, resources and experience to make a difference in your practice.
 
Subscription Options
  
Signature_____________________$6995
    Comprehensive Manual 
    CD Rom with Manuals and forms
    20 hours of consulting time
    Updates for 1 Year
    1 Year Membership to IMSA
    6 months progress review with Suggestions
  
Luxury________________________$5,495
    Comprehensive Manual   
    CD Rom with Manuals and Forms  
    12 hours of consulting time   
    1 Year Membershipp to IMSA
    6 months progress review with suggestions
  
Deluxe________________________$3,995
    Comprehensive Manual
    CD Rom with Manuals and Forms   
    5 hours of consulting time
    6 months progress review and suggestions
  
ACT NOW!
1-877-SPA-MEDI
Rx for Body & Soul
By Kitty Bean Yancey , USA TODAY
 12/29/2005 9:09 PM    
     CATALINA, Ariz. — Here at Miraval, Life in Balance in the saguaro cactus-dotted Sonoran Desert outside Tucson , there's more than massage on the menu. Guests at the high-rated destination spa can confront anxiety and unproductive personal behavior patterns via the Equine Experience — interacting with a horse on foot. It's nothing to snort at: Oprah Winfrey and AOL co-founder Steve Case have tried it. Ten-year-old Miraval has always been known for cutting-edge mind-body therapies. Now, like a growing number of destination spas — or "wellness resorts," as some prefer to be called — it's taking its restorative mission further.

Programs melding traditional medicine and alternative therapies treat mind, body and spirit and promote longevity, Weil says. Wellness is a buzzword in the travel industry these days, meaning anything from a massage-laced package tour to cutting-edge treatments at a serious health retreat.

    The International Spa Association says the medical-spa niche grew faster than any segment of the U.S. spa industry from 2002 to 2004 — by 109%, vs. 26% for the U.S. spa industry as a whole. It says 471 U.S. spas offered medical treatments in 2004, ranging from day spas that sell Botox shots to destination resorts offering diagnosis and treatment by board-certified physicians. The field grows so fast it's hard to keep count: The International Medical Spa Association puts the number of such spas at over 1,000.

    More and more, people seek self-awareness and healing, says Harley Mayersohn, Miraval's vice president of branding and marketing. He thinks those who've felt the benefits of a spa stay will embrace what he calls "a community based on the shared value of health." The counselor/hypnotherapist takes patients' histories, then moves his hands up and down their necks and backs, searching for "hot spot". Meanwhile, guests who've been through the Equine Experience swear that an hour in the corral working with Wyatt Webb has taught them more than multiple sessions with a shrink.

 

 

 

8 Perpetually Hot Businesses

We've got brand-new updates on 8 of our businesses from our 2005 hot list. And guess what? They're still sizzling.

November 16, 2005
By Entrepreneur magazine staff
 Eight of our businesses from 2005's Hot List--pet products and services, and medi-spas, to name a few--are still seeing record growth. One year later, here's another look at these continually hot businesses. We've got updated stats and the latest trends to help you decide if these are the industries for you.
  
Technology Security Consulting
With spam, spyware, security breaches, software patches, viruses, worms and hackers to worry about, many businesses are turning to technology security consultants for help. While some will use their regular IT vendors, there's an increasing demand for specialized consultants who are up-to-date and knowledgeable about all aspects of technology security.  Many businesses figure if the system still runs, why replace it? This has created a demand for consultants with fluency in 20-plus-year-old computer languages.Amanda C. Kooser (updated by Steve Cooper)
  
Med-Spas
Get off work and drop by the spa for a quick laser peel. Welcome to medicine in the new millennium. More and more consumers want medical services (we use the term loosely) to feel like a trip to the salon, and businesses that provide that feeling are seeing healthy returns.

Medical spas, or "med-spas," have become a beauty of a business category. Services include dental cosmetics, chiropractic services, vein removal, laser skin resurfacing and even laser eye surgery. Consumers are looking for a quick fix and some pampering. On the other end are doctors breaking into higher-end services where haggling with insurance companies isn't an issue. "Physicians from all realms are getting involved," says Melinda Minton, a spa consultant in Fort Collins , Colorado , and founder of The Spa Association. "They just decide that they're now a spa."

Marcia Fosnaugh-Avis, 46, has transformed her late father's Southfield , Michigan , dermatology clinic, Fosnaugh Center for Plastic and Reconstructive Surgery, into a med-spa offering everything from face-lifts and liposuction to Botox injections. She's also started a skin-care line called Clinitone. Today, the center has annual sales of about $3 million, with the med-spa constituting 30 percent of the company's business.  

 

 Home Automation (Digital Home Consultant)
The demand for home networking is growing, with nearly 86 percent of consumers wanting to install custom electronics in their homes, according to the Custom Electronic Design & Installation Association. Home security systems top the list of desired automated amenities, followed by home entertainment, lighting and window coverings.  As big-name electronics manufacturers like Dell, Microsoft, Philips and Sony continue to design home automation products for the mass market, the entrepreneurial opportunity will be found in installing and maintaining these systems, says Hoover . This Houston entrepreneur, who expects sales of $2.8 million this year, notes that the challenge comes in integrating pieces of technology from different vendors--but that the end result is astounding to consumers. Nichole L. Torres

Financial Aid/College Planning
The National Center for Education Statistics reports the total enrollment in degree-granting institutions increased 23 percent from 1988 to 2002; and between 2002 and 2004, total enrollment is projected to increase another 17 percent, to 19.5 million. Students and their parents are realizing that time and care are essential in planning for college, and that's where entrepreneurs come in. Families spend $5 billion annually researching and applying to colleges. By researching and finding the right school, filling out admission and financial aid applications, and then evaluating acceptances and rewards, ConnectEdu helps students find the school that fits their needs. Projected revenues for 2005 are $3 million to $5 million, but students--not profit--come first in this operation, according to Powell.--April Y. Pennington

Upscale Pet Services
The American Pet Products Manufacturers Association Inc. estimates $35.9 billion was spent on pets in the United States in 2005, up from $34.4 billion in 2004. With more than 80 percent of pet owners purchasing at least one accessory for their pet in the past year, the exponential growth of the upscale pet services sector signals a seismic shift in pet owners' attitudes. "More people are treating their pets like humans, thus looking for human-like services and products," says Bob Vetere, managing director and COO for APPMA. The two top U.S. pet supply chains, Petco and Petsmart, have boosted sales by adding high-end merchandise and services to their stores. While that may sound ominous for entrepreneurs, the good news is that many pet service consumers prefer boutiques to the larger stores. The key is specialization. --April Y. Pennington

  
Middle-Aged Women (Over-40 Women)
Teens aren't the only age group soaking up attention these days; middle-aged women--35 to 55--are making their purchasing power felt. Middle-aged women are also key customers for health foods and supplements. Forty-year-old Tori Stuart, founder of Needham, Massachusetts-based Zoe Foods, expects $4 million in sales this year for her soy and flaxseed cereal bars. Stuart's core customers are women, and products formulated to relieve menopause symptoms are especially popular. Focus on simplifying their lives and the experience your product or service offers.
  
Senior Concierge
Here's another business idea where you're only limited by your imagination. A concierge service for seniors could both provide escorted transportation and bring services into the home, depending on what the client requests. Think beautician services, dry cleaning, mobile vets, domestic help--again, anything that makes seniors' lives easier and also makes use of their disposable income.  That's just what Dick Padgett had in mind when he started Five Star Concierge. "The senior market needs a reliable source of transportation and care," says Padgett, 55, who offers escorted transportation, personal shopping and errands, technical consulting and training, handyman services and more. --Karen E. Spaeder
  
Senior Care Consultant (Senior Home Transitions)
The options are many in this sector, as you can also provide services like helping research new places to live, finding a realtor, selling the home, packing belongings, arranging for or performing the actual move, and unpacking at the new destination. Jim Stevens, president of Cleveland-based Caring Transitions Inc., a member of the National Association of Senior Move Managers, started his company in June 2003 to help seniors with the physical packing and unpacking, moving, resettling and myriad details involved with a big move.If you go the moving-management route, expect to spend up to $10,000, plus the cost of a vehicle, on an initial supply of packing materials, a dolly, a toolkit and professional uniforms. -K.E.S. 
560 Sylvan Ave
Englewood Cliffs, NJ 07632
Phone: (201) 541-5405
Fax: (201) 541-5409
www.medicalspaconsultant.com

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