American Spa Expo
-the premier East Coast
event
for the spa
and skincare industy
is approaching Fast!
Come see the top skin,
cosmetic and wellness
companies by visiting the
dynamic trade show floor and
learn from the prominent
educators from around the
world at our industry
leading education conference
program.
Sunday, April 30th -
Tuesday, May 2, 2006
Jacob K. Javits Convention
Center
655 West 34th Street (at
11th Avenue)
New York City
Show Hours:
Sunday, April 30:
9am - 6pm
Monday, May 1: 9am - 6pm
Cheryl Whitman's
Overview of Critical
Development Issues
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Date:
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Sunday April 30,
2006 |
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Start Time:
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11:00 AM
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End Time:
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12:50 PM
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The Do's & Don'ts Of Setting
Up a Medical Spa
Cheryl Whitman,
Beautiful Forever
When setting up a medical
spa, the trial and error
approach may seem like the
easiest way to begin, but
will in fact demand much
more attention later. Why
not leave the pioneering to
others and set out on the
path to success from the get
go! If you're a busy
practitioner, you already
know you don't have time to
waste on bad decisions and
learning curves. This
constructive session will
put you face-to-face with
well-respected consultants
who can shed light on the
unique aspects of creating a
medical spa and successfully
maintaining it
- How it differs from
running a regular practice
or clinic
- What kind of team it
takes to run a spa
- How to avoid legal
pitfalls that apply
specifically to the spa
environment
- How to design a spa that
not only ensures a smooth
functioning, seamless
operation, but also
captivates the luxurious spa
mystique
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New 'Wrinkle' In Botox
Treatment Could Lead To
Lower Doses, Better Safety
By
MSP Staff
Published 04/8/2006
By allowing lower
doses, the new approach
could also make the
treatment safer by reducing
the risk of complications
associated with immune
system recognition that can
sometimes occur with
frequent injections,
according to scientists at
the Scripps Research
Institute in La Jolla,
Calif. Smaller, more potent
doses may even lead to lower
prices for the popular
wrinkle-remover, the
researchers say. Their study
is published in the March 29
issue of the weekly Journal
of the American Chemical
Society.
Although popular for
removing wrinkles, Botox is
also used to treat a growing
number of other conditions,
including migraine
headaches, lazy eyes and
excessive sweating. It is
developed from the botulinum
neurotoxin, the most lethal
poison known and a potential
bioterrorist weapon. In a
medical setting, small doses
of a purified version of the
toxin block the release of a
chemical (acetylcholine)
that signals muscle
contraction, resulting in a
localized, temporary
paralysis that erases
wrinkles and unwanted muscle
spasms.
Kim Janda, Ph.D., a
chemistry professor at
Scripps and head of the
research study, and his
associates developed a
synthetic molecule that can
‘superactivateâ€TM
the neurotoxin used in Botox
by binding to specific sites
on the neurotoxin protein.
The synthetic molecule works
by increasing the activity
of an enzyme that cleaves
proteins that are critical
for neurotransmitter
release, thereby increasing
the blockage of
acetylcholine and enhancing
the toxinâ€TMs
paralyzing effect. In
laboratory studies, the
researchers found that this
‘superactivatorâ€TM
could boost the activity of
the toxin by as much as 14
times that of the untreated
toxin.
The new treatment has
not yet been tested in
humans or animals, the
researchers say. If further
studies prove successful,
the technique could be
available to consumers in
four to six years, the
researchers estimate.
One possible
complication of Botox
injections is that their
repeated use can lead to
recognition by the immune
system, especially when
patients are given frequent,
high doses of the toxin.
Higher doses can also
increase the risk of adverse
complications, which can
include pain in the face,
redness at the injection
site and muscle weakness.
The new superactivator
formula could allow lower
doses to be administered
"roughly one-tenth the
normal dose" while reducing
the possibility of unwanted
immune complications, Janda
and his associates say.
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Prevention
American Academy of
Dermatology, 3/28/06
Most skin cancer can be
prevented by practicing sun
protection, according to
numerous research studies.
Research also shows that not
only does sun protection
reduce one's risk of
developing skin cancer; sun
protection also may decrease
the likelihood of
recurrence. Even if you have
spent a lot of time in the
sun or developed skin
cancer, it's never too late
to begin protecting your
skin. The American
Academy of Dermatology
recommends that everyone
protect their skin by
following these sun
protection practices:
Sun
Protection Practices
1.
Avoid deliberate tanning.
Lying in the sun may feel
good, but the end result is
premature aging (wrinkles,
blotchiness, and sagging
skin) as well as a 1 in 5
chance of developing skin
cancer. Tanning beds and
sunlamps are just as
dangerous because they, too,
emit enough UV radiation to
cause premature aging and
skin cancer. If you like the
look of a tan, consider
using a sunless self-tanning
product. These products do
not protect skin from the
sun, so a sunscreen should
be used.
2.
Get vitamin D safely through
a healthy diet that includes
vitamin supplements.
Don't seek the sun.
3.
Generously apply sunscreen
to all exposed skin every
day.
The sunscreen should have a
Sun Protection Factor (SPF)
of at least 15 and be
broad-spectrum (provides
protection from ultraviolet
A (UVA) and ultraviolet B (UVB)
rays).
Dermatologists worldwide
agree that the Australians'
use of the word "slop!"
accurately describes how
sunscreen should be used.
Most people do not apply
enough sunscreen to help
protect against harmful
ultraviolet (UV) radiation.
One ounce, enough to fill a
shot glass, is considered by
the Academy to be the amount
needed to cover the exposed
areas of the body properly.
So when applying sunscreen,
remember to "slop!" it on.
4.
Wear protective clothing,
such as a long-sleeved
shirt, pants, a wide-brimmed
hat, and sunglasses, where
possible. This is
what Australians call the
"slip!" and "slap!" of sun
protection. When you will be
out in the sun, be sure to
slip on protective clothing,
such as a shirt, and slap on
a wide-brimmed hat. Here's
why:
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Clothing protects your
skin from the sun's
harmful rays. The
tighter the weave, the
more sun protection
provided. In fact,
clothing plays such an
important role in sun
protection that clothing
designed specifically to
protect against the sun
as well as laundry
additives created to
boost clothing's
protective function are
available. Your
dermatologist may be
able to provide you with
more information about
these products.
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wide-brimmed hat shades
your face and neck from
the sun's rays.
Wide-brimmed means the
brim circles the entire
hat and shades both the
face and neck.
5.
Seek shade when appropriate.
The sun's rays are strongest
between 10 a.m. and 4 p.m.
6.
Use extra caution near
water, snow, and sand as
they reflect the damaging
rays of the sun.
This can increase your risk
chance of sunburn.
7.
Check your birthday suit on
your birthday.
If you notice anything
changing, growing, or
bleeding on your skin, see a
dermatologist. Skin cancer
is very treatable when
caught early.
More Good
Reasons to Practice Sun
Protection
Aside from skin cancer, the
sun's UV rays also cause:
-
Premature aging:
Signs of premature aging
include wrinkles,
mottled skin, and loss
of skin's firmness.
Immunosuppression
(weakening of the body's
ability to protect
itself from cancer and
other diseases)
Cataracts and macular
degeneration:
Macular degeneration,
for which there is no
cure, is the leading
cause of blindness in
people aged 65 and
older.
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Possibly the Smartest Way to
Open a Medical Spa!
Introducing
Medical Spa Success System
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the medical spa business
made simple
developed by Cheryl Whitman,
President and CEO of
Beautiful Forever Consulting
Firm Inc.
www.medicalspasuccess.com
This system is the first and
only comprehensive,
do-it-yourself guide to
planning, staffing,
marketing, and operating
your medical spa business.
For a reasonable investment
on your part, you get all
the tools and knowledge you
need to be successful
including:
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400+ page manual that
walks you through
concept creation and
branding, selecting a
market niche, choosing
your location, creating
a menu, identifying
marketing tactics,
reviewing legal and
insurance issues, and
operating efficiently.
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Customizable CD Rom that
includes: employee
handbook, operating
manual, marketing and
business plan templates,
treatment protocols,
project timeline, and
job descriptions.
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Consulting time with
Beautiful Forever
medical spa expert
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Six month progress
review
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Member discounts on
additional services such
as consulting hours,
on-site visits and
practice assessments
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Additional discounts for
current or past clients
Become a
MSSS subscriber
and learn how to:
*Beautiful Forever
is a leading
consulting firm that
specializes in advising
medical spas as well as
clinics and centers that
offer procedures and
services in the realm of
cosmetic and elective
medicine.
*Beautiful Forever
can not only help improve
your bottom-line and address
your problems but also grow
your business by developing
new and improved marketing
programs and strategies as
well as by adding new, high
margin procedure-based
services.
*Beautiful Forever has
the staff expertise,
strategic alliances,
resources and experience to
make a difference in your
practice.
ACT NOW!
1-877-SPA-MEDI
www.medicalspasuccess.com
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