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Frank Public Relations Worldwide

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Beautiful Forever CEO Cheryl Whitman's, ‘Do's and Don't of Setting Up a Medical Spa' at Spa expo

 

Spa Expo and Spa Trade--Seek Out Expertise of Veteran Medspa Development ‘Master' Whitman of Beautiful Forever

 

Englewood Cliffs, NJ, and PARKLAND, FL -June 14, 2006 --Beautiful Forever, a leading provider of medical business spa consulting services, announced today that CEO Cheryl Whitman's physician panel presentation delivered at American Spa Expo, "The Do's and Don'ts of Setting Up A Medical Spa," is posted free on the Spa Trade website.

 

 "A Perfect Balance of Wellness, Body & Business," the 2006 American Spa Expo held in New York recently attracted more than 50,000 international buyers, owner/operators, educators and journalists in search of educational programs, technology, equipment, amenities, products, services and venues for this rapidly growing spa industry.

 "We provided excellent take-aways that can be used right now by medspa businesses worldwide to create fast and measurable results," says Whitman.

"Cheryl has a keen understanding of the various facets of the medical spa industry. She provides high caliber, professional, and tailored consulting that can turn a vision into a financially successful business reality," says David Goldberg, MD, Clinical Professor of Dermatology at Mount Sinai School of Medicine, and Director, Skin Laser & Surgery Specialists.

 

Lisa Bare-Buch, owner of Haven Spa Rhinebeck, NY, says, "Her impressive expertise resonated well with the audience. Her presentation was solid and credible, providing the caliber of presentation that defines the faculty of this important world renowned Spa Expo."

 

Adds Nancy Griffin, CEO, Spa Trade, "Your presence added to the quality of the show." Access the presentation at http://www.spatrade.com/ase.phtml

Whitman provided participants with compelling statistics for 2005 - clearly underscoring the rapid growth of the industry. To take advantage of this fast-paced opportunity, she provided an action plan for creating a unique concept and carving out a niche that will create long-term results. She covered equipment purchasing, leasing, staffing, and strategies for operating efficiently and profitably.

Other areas covered included actionable tips on creating winning marketing and promotional strategies to get your company's value-proposition clear in the minds of potential customers, investors, and others with a stake in your medspa enterprise. Rounding out the program, Whitman gave advice on obtaining financing, legal, and insurance and how a consultant can create the fuel to jumpstart entrepreneurs desires to launch a successful medspa business and maintain the initial groundswell of interest in the marketplace.

ABOUT BEAUTIFUL FOREVER

Beautiful Forever is an industry pioneering consulting firm that helps physicians, investors and entrepreneurs achieve unparalled profitable success in the medical spa business. The company is the only firm that has a world-class consulting team with a combination of more than 100 years of medical and spa experience and is the recognized expert in this industry.  Finding time to keep up to-date on everything from new technology, management practices, retail trends to staff and client recruitment and retention is a challenge in this industry today.  Beautiful Forever provides for that next level of knowledge and places it within their clients' fingertips.

For more information, http://www.medicalspaconsultant.com/, http://www.medicalspasuccess.com/, 201-541-5405, cheryl@medicalspaconsultant.com.