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August 1, 2007
Don't miss the
chance to meet
Medical Spa
expert, Cheryl
Whitman, CEO of
beautiful
forever Medical
Spa Business
Consulting when
she is a guest
speaker at the
following:
American
Society of
Plastic Surgeons
at the Hilton,
New York, NY on
Friday,
September 7th
at 9:45AM and
Saturday,
September
8th
at 2:40PM, where
the topic is "Cosmetic
Medicine, The
Bottom
Line"
For more
information and
show details,
please visit:
www.plasticsurgery.org
International
Congress of
Esthetics and
Spa,
Long Beach
Convention
Center, Long
Beach,
California, on
Sunday
September
8th,
at 2PM,
Executive
Consultant for
Beautiful
Forever,
Michelle Bazhaw
will be speaking
on
"Bringing the
Med-Spa concept
to Your Spa".
For more
information and
show details,
please visit:
www.ineonline.com
Reed Spa
and Resort Expo
at the Jacob
Javits
Convention
Center, New
York, NY on
Monday, September
10th at
11AM where she
will speak on
"How to
Moo-ve over the
Competition"
For more
information and
show details,
please visit:
www.spaandresortexpo.com
If you
would like to
schedule an
appointment to
speak with
Cheryl Whitman,
or Michelle
Bazhaw while
they are at one
of the speaking
engagements,
please contact
our corporate
office at
201-541-5405 or
info@medicalspaconsultant.com
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Landmark
Discovery in
Manipulating Fat
Could
Revolutionize
Plastic Surgery,
ASPS Says
ARLINGTON
HEIGHTS, Ill. -
This week,
physicians and
researchers at
Georgetown
University
Medical Center
revealed they
may have
discovered a
natural way to
fill-in pesky
crow's feet and
get rid of
unwanted fat in
the thigh and
abdominal areas.
According to a
study published
online in the
July 1 issue of
Nature Medicine,
physicians have
been able to
selectively add
fat in targeted
areas of the
body in
laboratory
animals by
injecting a
natural chemical
(neuropeptide Y)
found in the
body. Likewise,
they have found
blocking this
chemical (neuropeptide
Y2R blocker) can
prevent the
development of
fat.
The study,
partially funded
by the American
Society of
Plastic Surgeons
(ASPS) National
Endowment for
Plastic Surgery,
could
revolutionize
aspects of
cosmetic and
reconstructive
plastic surgery,
says the ASPS.
"This is the
first
well-described
mechanism found
that can
effectively
eliminate fat,
rejuvenate the
face, or
re-contour the
body without
surgery," said
Stephen Baker,
MD, DDS, ASPS
Member Surgeon
and study
co-author.
"Unlike current
methods, this
natural chemical
could prove to
induce a
person's own
body to remove
or add fat. We
are very excited
about the animal
findings;
however, we know
more research is
needed and
predict that
studies in
humans may not
begin for
another two
years."
Patients could
say goodbye to
saddle bags and
have results
similar to
liposuction, the
third most
popular surgical
cosmetic
procedures, by
using the
natural chemical
to block the
pathways that
make cells
create fat. In
fact, this
discovery could
deliver the
unproven
promises of
mesotherapy and
LipoDissolve,
which are touted
to
non-surgically
remove localized
fat.
Patients tired
of staring at
marionette lines
or deflated lips
could also see
significant
benefits. This
natural chemical
could be used to
induce cells
into making fat
in a specific
area. The
patient's own
body would
naturally fill
in wrinkles or
augment lips
without the high
re-absorption
rate found with
current fat
injection
techniques.
"Through
injections of
the natural
chemical,
reconstructive
plastic surgery
patients may be
able to produce
their own fat in
a targeted site,
helping to fill
in areas for
breast and
facial
reconstruction
that have been
affected by
disease or
trauma," said
Dr. Baker. "This
discovery could
be a future
option for the
more than 56,000
patients who had
breast
reconstruction
in 2006.
http://plasticsurgery.org/media/press_releases/Landmark-Discovery-in-Manipulating-Fat.cfm
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Male Makeovers
It's no surprise
that men in the
entertainment
industry have
long used
cosmetic
procedures to
keep them
looking young
and fresh. But
doctors say now,
regular men,
both macho and
metro sexual,
are following in
their footsteps.
Gary Uncle isn't
a metro sexual
or a gym rat.
He's just a
normal guy and
dad to a brand
new baby "trying
to make myself
look a little
younger. I've
got a young
wife, and
nothing wrong
with trying to
better your
appearance."
Last year he had
his first
cosmetic
procedure --
thermage.
Gary says "that
was to tighten
up skin area
around here."
Now he's back
for botox to get
rid of frown
lines between
his eyes...and
is injected with
restylane to
fill in the
hollow areas.
Gary is part of
a growing trend
-- doctor dale
Isaacson has
seen about a
20-percent
increase in
men's cosmetic
procedures over
the last five
years.
"The baby boomer
population is
aging. Second, I
think the stigma
for having
cosmetic
procedures is
eroding" says
Doctor Dale
Isaacson.
Doctors say most
often -- men
want to reduce
wrinkles and
lines around
their mouth, get
rid of crows
feet and
eliminate dark,
hollow areas
under the eyes.
These procedures
often require
higher doses
than they do for
women and have
to be
administered
differently
because mens'
skin is thicker
and their faces
are shaped
differently.
Doctor Isaacson
says "men have
stronger
muscles, and it
takes more botox
to relax those
muscles then it
does with
women."
Gary leaves with
a slightly red
forehead, but
the hollow
circles under
his eyes are
already
disappearing and
he considers
that a good
investment.
He says "if you
don't spend your
money on your
appearance,
you're going to
spend it on the
golf course or
something else
... fishing and
this lasts
longer."
That makes this
dad feel better
and younger too.
Doctors say
another reason
men are having
more cosmetic
procedures is
because a lot of
treatments are
quick and can be
done on a lunch
hour, rather
than requiring
surgery or going
under the knife.
http://www.medspapress.com/articles/810/1/Male-Makeover
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Deer's Blood a
Spa Treatment in
Siberian Russia
This patch of
Siberia nestled
just above the
Kazakh steppe
beckons tourists
with
awe-inspiring
nature. The
Katun River's
rapids are
world-class.
More than 7,000
lakes adorn
meadowy hillocks
and vast stands
of white birch.
Above it all
tower the
majestic,
snow-capped
peaks of the
Altai range.
For Russia's
nouveau riche,
however, it's
the blood of
another natural
beauty of the
Altai -- the
maral deer --
that lures them
here.
Every summer,
farmworkers saw
off the antlers
of thousands of
maral deer a few
months before
they naturally
shed, boil the
antlers in vats
and use the
murky soup to
produce baths
and steam
treatments
treasured by
many Russians as
a cure for
everything from
arthritis to
impotence.
For an extra
jolt of health,
devotees swig
shots of maral
deer blood
sweetened with
fruit syrup.
Like college
kids at the
campus liquor
store, they
leave Altai spas
with boxes of
bottled deer
blood to ensure
breakfasts at
home don't go by
without a
spoonful.
"I drink the
blood of maral
every day in the
morning for a
month," said
Sergei
Trubchaninov,
46, a
supermarket
supplies
executive.
Red-faced as he
bastes in a
barrel-shaped
personal sauna
that infuses his
skin with
vaporized maral
blood,
Trubchaninov
describes his
wake-up
cocktail:
"Thirty grams
worth, 50
percent blood,
50 percent
vodka."
The spa trade is
big business in
Russia. Moscow's
moneyed elite
regularly flock
to downtown spas
with Botox, body
wraps and
cosmetic stem
cell treatments
on their price
lists. The blood
of the maral
deer, however,
has a cachet all
its own.
Russians believe
a substance
called
pantogematogen
found in the
bloody ooze from
the antlers has
unique curative
properties that
work on a
cellular level.
Every year, they
show up at Altai
resorts hoping
the blood baths,
steam treatments
and maral
blood-infused
massages will
fend off a
laundry list of
afflictions.
Middle-age
Russian men look
to
pantogematogen
for a chance at
Viagra-like
virility.
Russian health
researchers say
their studies
support those
beliefs.
Scientists at
the Siberian
branch of the
Russian Academy
of Medical
Sciences say
years of
research and
clinical trials
have convinced
them that
pantogematogen
can be used to
treat a range of
maladies,
including
cardiovascular
disease,
arthritis,
ulcers,
impotence and
infertility.
For complete
article go to:
www.medspapress.com/articles/804/1/
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Separate Your
Business from
the Competition!
Medical
Spa Success
System,
the medical spa
business made
simple developed
by Cheryl
Whitman,
President and
CEO of
beautiful
forever
Medical Spa
Business
Consulting Firm
Inc.
This system is
the first and
only
comprehensive,
do-it-yourself
guide to
planning,
staffing,
marketing, and
operating your
medical spa
business. For a
reasonable
investment on
your part, you
get all the
tools and
knowledge you
need to be
successful
including:
400+ page manual
that walks you
through concept
creation and
branding,
selecting a
market niche,
choosing your
location,
creating a menu,
identifying
marketing
tactics,
reviewing legal
and insurance
issues, and
operating
efficiently.
Customizable CD
Rom that
includes:
employee
handbook,
operating
manual,
marketing and
business plan
templates,
treatment
protocols,
project time
line, and job
descriptions.
Learn how to
choose the right
staff, answer
phone calls
effectively,
provide concise
consultations,
and manage your
business.
Includes
consulting time
with a beautiful
forever medical
spa expert.
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