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September 5, 2007
Don't miss the
chance to meet
Medical Spa expert,
Cheryl Whitman, CEO
of beautiful forever
Medical Spa Business
Consulting when she
is a guest speaker
at the following:
-American
Society of Plastic
Surgeons at
the NY
Hilton, New York,
New York on
Friday, September
7th at 9:45AM and
Saturday, September
8th at 2:40PM,
where the topic is
"Cosmetic Medicine,
The Bottom Line"
For more information
and show details,
please visit:www.plasticsurgery.org
-International
Congress of
Esthetics and Spa,
at the Long
Beach
Convention
Center, Long Beach,
California,
on Sunday September
8th, at 2PM,
Executive Consultant
for Beautiful
Forever, Michelle
Bazhaw will be
speaking on
"Bringing the
Med-Spa concept to
Your Spa".
For more information
and show details,
please visit:www.ineonline.com
-Spa and
Resort Expo
at the Jacob
Javits Convention
Center, New York,
New York on
Monday, September
10th at 11AM where
she will speak on
"How to Moo-ve over
the Competition"
For more information
and show details,
please visit:www.spaandresortexpo.com
-If you would like
to schedule an
appointment to speak
with Cheryl Whitman,
or Michelle Bazhaw
while they are at
one of their
speaking
engagements, please
contact our
corporate office at
201-541-5405 or
email us at:
info@medicalspaconsultant.com
The Day Spa
Association
and the The
International
Medical Spa
Association
present
"Cruise
for a Cure
Charity and
Awards
Celebration"
SPAcare's
CELEBRITY
CAMPAIGN
KICKOFF!!!
BE FRONT
ROW FOR
THE
UNVEILING
OF SPAcare
" START
SPREADIN THE
NEWS
OUTREACH
CAMPAIGN"
Join us at
our our 4th
annual
charity and
award cruise
September
9th 2007
aboard Marco
Polo's
"The
Temptress"-
Pier 91
Boarding:
6:00-7:30pm
- return
9:30pm
on the
Hudson River
immediately
following
the
Spa and
Resort/
Medical Spa
Expo in NY
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For
information:
https://wx10.registeredsite.com/user887248/secure/reservations2007.asp
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Q: Who Is
the Real Face of
Plastic Surgery?
By NATASHA SINGER
IT was the pale
green and pink
striped bikini that
did it.
When Sandra Cornier,
a mother of two from
Brooklyn, looked at
a recent photo of
herself taken at
Manhattan Beach,
N.Y., she didn't
like what she saw.
She had been nursing
her son for 11
months, and now she
could barely fill
out the bathing suit
top.
She made a decision:
She would have
breast implant
surgery, and right
away, because she
wanted to be cozy in
her favorite bikini
by the end of the
summer. She did not
have the cash
available, but she
was willing to
borrow.
"I just wanted to
proportion myself
out and look like I
did before I had
children, simple as
that," said Ms.
Cornier, 33, who is
married and works
for a government
agency. She took a
loan for $10,800. "I
did not want to wait
two or three years
to save up for
surgery."
Cosmetic medicine
used to be the
province of the rich
and celebrated who
would pay cash or
write a check up
front for their
tummy tucks and
eyelid lifts. (Such
procedures are not
typically covered by
health insurance.)
But in the last five
years, with the
advent of reality
shows like "Extreme
Makeover" and the
popularization of
nonsurgical
treatments like
lasers and wrinkle
injections, people
with blue- or
pink-collar incomes
and Beverly Hills
ideals are embracing
vanity medicine.
Doctors around the
country are noting a
democratization of
cosmetic medicine, a
redefinition of it
as a coveted yet
attainable luxury
purchase, on par
with products like
Louis Vuitton
handbags or
flat-screen
televisions.
The medical industry
has responded by
marketing plastic
surgery as if it
were an appliance or
other big-ticket
consumer product: a
commodity to be
financed with credit
cards and loans.
About a third of
people considering
plastic surgery
reported average
household incomes
below $30,000,
according to a
survey conducted in
2004 for the
American Society of
Plastic Surgeons.
The poll of 644
people found that 13
percent of those
seeking information
on plastic surgery
procedures reported
an annual household
income of more than
$90,000.
for complete article
go to:
www.nytimes.com
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Women prefer
physicians for
medspa services
Cosmetic Surgery
Times E-News
Las Vegas -- The
International
Association for
Physicians in
Aesthetic Medicine
has released a study
suggesting that vast
majority of American
women think medical
credentials are
critical in their
choice of where they
receive aesthetic
treatments, reports
news source PRWeb.
The Las Vegas-based
IAPAM's 2007
Aesthetic Medicine
Consumer Study
surveyed women ages
21 to 60 on their
perception of
various
aesthetic-medicine
procedures. In what
the study interprets
as a reaction to the
unregulated
medical-spa
industry, 78 percent
of the respondents
rated medical
credentials as very
important when
choosing an
aesthetic-treatment
provider.
The study finds that
most respondents say
they prefer to have
cosmetic treatments
done in a medical
environment versus a
spa-like
environment, and
concludes that the
collected data may
demonstrate to
physicians that
there is substantial
demand for them to
include aesthetic
procedures in their
practices.
The goal of the
study, conducted in
March, was to
provide guidance for
the IAPAM's
physician members
who are interested
in integrating
aesthetic-medicine
procedures into
their practice.
IAPAM officials say
the study is the
first to confirm
that consumer demand
exists to this
extent and that the
public wants
procedures such as
Botox and dermal
filler injections,
laser hair removal,
leg-vein treatments
and chemical peels
to be done by a
physician.
IAPAM's 2007
Aesthetic Medicine
Consumer Study is
available at
www.theiapam.com/study.
http://www.cosmeticsurgerytimes.com/cosmeticsurgerytimes/440688
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MED
SPA METRICS:
Measurements for
Success
Part One: Financial
Metrics - Your
balance sheet for
success
By Cheryl Whitman
and Mac Fadra
(executive
consultant)
There are five types
of metrics that bear
analyzing:
-
Financial
Metrics
-
Client Metrics
-
Consultation
Metrics
-
Demographics
-
Lead Metrics
Part one of this
series on Med Spa
Metrics will focus
on financial
metrics.
Financial Metrics
Numbers tell a
story, but you need
to be able to
interpret the tale
they tell.
In this day and age
of tight margins,
market efficiencies
and challenging cost
structures, it is
imperative that
businesses in the
cosmetic medical
sector use
quantitative
benchmarks and
techniques to
monitor the
financial elements
that impact the
profitability,
efficiency and
effectiveness of
their business.
Organizations that
rely on solid
numbers and key
metrics, rather than
subjective measures
such as hearsay and
intuition, have the
edge on financial
success. Getting
these numbers where
you need them comes
from planning that
includes:
-
Financial
projections for
both revenue and
expenses, with
the know-how to
meet them
-
A budget to
control your
spending
-
A compensation
plan that leaves
you enough to
pay your bills
and grow your
business
-
A financial
structure,
information
systems and
controls that
help alert you
to areas where
changes may need
to be made to
realize the
revenue and
profits you
desire
Comparing and
benchmarking your
financial metrics
with similar
entities in the
industry are also
recommended.
Manage your
metric-makers
Financial metrics
are commonly used to
manage a business
and will determine
how your services
and products help
grow your business
and build its
financial success.
Important
measurements
include:
-
Accounts Payable
-
Accounts
Receivable
-
Budgeting
-
Cash
-
Gross Revenue
-
Revenue
breakdown by
product/service
-
Gross margin by
product/service,
as well as
overall
-
Inventory
-
Long-term debt
-
Operating
expenses
(marketing,
administration,
overhead, fixed
costs,
marketing)
-
Net profit/loss
overall, as well
as by service
-
Net margin
-
Profitability on
product line
-
Marketing as a
percent of
revenue/sales
-
Property and
equipment
Don't let your
numbers sneak up on
you. You need to
work with your
office manager and
accountant to
develop quantifiable
quarterly goals that
push your team to
improve the services
and products you
offer, which all
affect your numbers.
At the end of each
month or quarter,
meet with your team
to review your
overall performance.
Whether or not you
have met your goals,
reflect upon how you
can improve next
quarter.
For complete article
go to:
http://www.aesthetictrendsftp.com/images/MEDSPAS.pdf
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