The XIII
International
Congress on
Anti-Aging
Medicine 2005
is fast
approaching!
|
Anti-Aging
doctors earn
more money
than any
other new
medical
specialty. |
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Meet
thousands of
doctors,
guest
speakers,
exhibitors,
and key
members of
the industry
and media
December
9-12 in Las
Vegas,
Nevada. |
Cheryl Whitman,
President of
Beautiful
Forever Medical
Spa Consulting
Company will be
among the
esteemed panel
of speakers at
the upcoming
International
Congress of
Anti-Aging
Medicine in
December 2005.
Whitman has more
than 20 years
experience in
the spa and
medical industry
as both owner
and consultant.
On
Friday, December
9th at 11:30am
Cheryl will be
speaking to
attendees on "Medical Spa
Industry:
Start-Up,
Operations and
Statistics"
and then at 3:15pm
on,"Medical
Spa Industry
Facts".
Visit Cheryl and
her associates
at the Care
Credit Booth on
Saturday and
Sunday. For
appointments
contact Ngina@medicalspaconsultant.com.
XIII
International
Congress on
Anti-Aging Medicine
December 9-12,
2005
Las Vegas ,
Nevada
Paris Hotel
For hotel call:
877-796-2096
Meet
thousands of
doctors, guest
speakers,
exhibitors, key
members of the
industry and media.
The XIII
International
Congress on
Anti-Aging Medicine,
Las Vegas 2005 is an
international event
with:
-
5000+Participants
-
500+ Exhibits
-
80+
International
Speakers
-
100+
Presentations
Hands On/Live
-
14+
Demonstration
Workshops
-
Free Bonus
Evening
Workshops
The XIII
International
Congress on
Anti-Aging Medicine
2005 is the
largest and most
influential academic
and industry event
worldwide in the
space of
preventative
medicine and
bio-medical
technologies. The
physicians of A4M,
and the advocacy of
aging intervention
and biomedical
research, have
brought millions of
new consumers to the
realization that
"Aging Is Not
Inevitable".
The XIII
International
Congress on
Anti-Aging Medicine
2005 is the
"place to be" center
point for the real
players in this, the
next great primary
care medical
specialty. We invite
you to attend and
make your mark in
the fastest growing
new medical
specialty, among the
most influential
physicians,
scientists,
educators,
industrialists,
investment bankers
and journalists from
around the world.
Join us in
Las Vegas, December
9-12, 2005
and be part of a new
paradigm of aging.
|
NEW STUDY
REVEALS CONSUMERS LACK
SKINCARE KNOWLEDGE
From
Press Release - Nov 2,
2005
New
Study Shows U.S. Women
Do Not Understand Their
Own Skincare Needs Even
Though They Think They
Do
More than 80% of
American women flunked a
recent skincare
knowledge test. But
perhaps more alarming,
the overwhelming
majority (88%) think
they knew which skincare
products to use for
their skin type,
according to a new
national survey,
sponsored by the Society
of Dermatology SkinCare
Specialists (SDSS),
asked U.S. women who use
skincare products to
answer a few simple
questions about
skincare. The survey,
including identifying
which types of
ingredients they should
be using to treat common
skin concerns like dark
spots, fine
lines/wrinkles around
the eyes or inflammation
and bruising. Age, level
of education and
household income did not
seem to matter -- the
results were poor across
the board.
The survey showed that:
* 83% of women were not
sure which ingredient to
use for anti-aging and
thought they needed the
advice of a skincare
expert
* Almost half of women
(48%) only use sun
protection seasonally or
do not use sun
protection at all -- but
sun damage can occur
year-round
* More than six in ten
women (65%) were not
sure which ingredients
would help reduce
inflammation and
bruising, and almost 10%
of women selected an
ingredient for reducing
inflammation that
actually may cause
inflammation in some
women.
" This
demonstrates that women
who do not go to a
skincare expert, like a
dermatologist or
licensed esthetician,
may be using the wrong
products, which may
actually be making the
condition worse," said
Susanne Warfield,
Executive Director of
SDSS. According to the
survey,
U.S.
women spent an average
of about $28 per month
(or $336 per year) on
skincare products that
they rarely or never use
because they're not
right for them. Some
physicians and
estheticians are taking
matters into their own
hands -- not only by
encouraging patients to
seek their expert
advice, but also by
customizing skincare
products for them,
thereby eliminating
costly mistakes and
helping women solve
their skincare problems
faster.
|
Medspas Profit on Facials
and Facelifts
Cosmetic Surgery Hits the
Hairdresser's
By Margaret Webb
Pressler
Washington Post Staff
Writer
Sunday, November 13,
2005; Page A01
The
dramatic growth in
less-invasive
cosmetic-surgery procedures,
such as furrow-erasing
injections, laser hair
removal and chemical peels,
have turned once hush-hush
treatments into an everyday
extension of modern skin
care. That's giving both
salons and doctors a chance
to cash in on each other's
side of the beauty business.
Around Washington and across
the country, a growing
number of cosmetic surgeons,
dermatologists, dentists and
even general practitioners
are opening spas with
classic pampering services
to reach a wider patient
base and boost the income
they have lost to managed
care. Traditional
beauty-oriented spas,
meanwhile, are expanding to
include medical procedures.
The International Medical
Spa Association estimates
that there are about 1,500
medical spas, about triple
the number two years ago.
"It's growing tremendously
from both sides, from the
doctor side and the layman's
side," said Hannelore Leavy,
executive director of the
Union City, N.J.,
association. Feedback
Research Services of
Jacksonville, Ore., which
has studied the medical spa
market for several years,
estimates that 500 to 600
medical spas are owned and
operated by doctors.
.
"It puts under one roof all
of those [services] and then
has someone walk a person
through, in a very personal
way, all the options. For
some it may be surgery, for
others it may be a topical
moisturizer," said Steve
Libowitz, senior director of
the Centers for Innovative
Approaches in Healthcare at
Johns Hopkins Medicine. "You
walk into a place and you
want to look better, and if
all you have to choose from
is lipstick, your options
are limited."
And some doctors opening
medspas are reaching for
this holistic medicine
approach, among its services
are facials, massage,
eyelash tinting, laser hair
removal and Botox -- but
also exercise classes and
alternative therapy
treatments, such as
acupuncture, and an
apothecary for herbal and
natural remedies.
According to the American
Society for Aesthetic
Plastic Surgery, the number
of traditional
cosmetic-surgery procedures
performed has more than
doubled since 1997, to just
over 2 million. But
nonsurgical cosmetic
procedures, such as Botox
and chemical peels, have
increased eight-fold since
1997, to nearly 1 billion.
These are not cheap
services, either. Botox
typically costs $600 to
$800, and laser hair removal
costs more than $1,000 for
the multiple treatments
required. A simple chemical
peel might be $200 for a
one-hour service.
"The market wants it, their
patients want it," said
Monica T. Brown, a medspa
industry consultant. "Why
turn away the revenue of
personalized care?"
|
The
Consumer-Turned-Esthetician
By Lisa
Doyle
First, spas hit the
market, catering to the
pampering desires of the
world’s luxury seekers.
Then, physicians’
offices turned into
medical spas, offering
esthetic treatments
bordering on medicinal
procedures, including
microdermabrasion and
laser hair removal. Now,
the personal care market
is rocked again by a
multitude of at-home
products that offer
treatments similar to
those found in spas and
physicians’ offices,
albeit at a much lower
price point. What does
this mean for the
professional beauty
industry?
The real thing
“These treatments,
although best left at
the spa in the hands of
a trained professional,
appeal to today’s
consumer, who constantly
is seeking
self-improvement,”
comments Melinda
Taschetta-Millane,
editor of Skin Inc.
magazine. “They are
affordable, and the
manufacturers are mass
marketing
aggressively.” However,
these products all lack
something intangible
that never can be found
in one’s own bathroom:
the experience that spas
provide. “Bottom line:
We all have the need and
desire for human touch
and interaction with
others,” adds
Taschetta-Millane. “Only
a spa can satisfy this
need.”
Although many
consumers prefer
visiting spas to achieve
mind-body wellness,
these at-home
alternatives are not
likely to
disappear—especially for
those who have a hard
time justifying the
expense of a spa visit.
However, when
professional services
work in conjunction with
at-home products, the
results can mean big
business for both.
Expanding
distribution lines
One clear
advantage of going to
the spa for skin care
treatments is the extent
of experience the
esthetician often has in
performing them. “The
spa professional has
gone through intensive
training and schooling,
and has studied the
physiology of the skin
and efficacy of
products,” notes
Taschetta-Millane.
Many brands find
success relying
exclusively on
distribution through spa
retail avenues. However,
others are finding that
expanding beyond the
spas can bring more
financial rewards. Thus
far, the extra exposure
has not taken away from
their image of
exclusivity; rather, it
has boosted their
popularity.
Doctor’s orders
In
addition to spas, many
physicians’ offices
provide esthetic
treatments, such as
facial peels. As
consumers often seek
at-home alternative
treatments, or at least
at-home maintenance
products, many doctors
are finding that the
cross-promotion of
services and products
can be beneficial for
both parties.
Other physicians
have found that their
own product lines can
prove to be a highly
successful addition to
their businesses. James
E. Fulton, MD, PhD, one
of the original
developers of Retin A,
is the formulator of
Vivant Skin Care, a
medicinally based line
of dermatological
therapies, as well as
its new Mandelic Acid
Serum, designed to treat
aging skin.
A happy ending
Professional
services and the
marketers of
do-it-yourself spa
products do not have to
be at odds if, instead
of viewing each other as
competition, they opt to
play off of each other’s
strengths and work in
synergy. Cross-promotion
of professional services
and products designed
for at-home use, backed
by strong marketing, can
lead to a happy marriage
between the two.
This article originally
appeared in the April 2005
issue of Global
Cosmetic Industry (GCI)
magazine and was reprinted
with permission. All rights
reserved.
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