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December 14th, 2006

BEAUTIFUL FOREVER OFFERS DENITIST MEDICAL SPA CAPABILITY

Englewood Cliffs, NJ: December 14, 2006 -- Beautiful Forever, one of the nation's leading consulting firms, specializing in helping physicians establish successful and profitable medical spas, announced today that they will now be able t0 assist dentists integrate the medical spa model into their practice.

The Dental Spa concept, born from the surge and boom in cosmetic dentistry and the growth of the Medical Spa industry, is experiencing its adolescence because of an onslaught of procedures and services now performed by cosmetic enhancement trained dentists. Medical spas are highly profitable and, according to Cheryl Whitman, CEO of Beautiful Forever: "Dentists that already own an existing practice are uniquely positioned to add a medical spa to their business because they already have an established patient base and overhead expenses."

Dentists are able to optimize their facility overhead by providing spa services during unused lunchtime, evening, and weekend capacity. "Consumers are really savvy now and are leading the charge," explains Whitman. "They go to the dentist for more than cleaning and cavity filling." Having a medical spa within the dental practice also provides an opportunity for attracting new patients and gaining cross-referrals.

Propelled by growing patient demand, dentists are eagerly embracing this new and upbeat way to increase their practice revenue, while creating a more comprehensive ability to meet and exceed patient expectations. Although it may sound like a quagmire, it really is a new trend sweeping the country. More and more dentists, particularly those who perform cosmetic dental procedures, are adding medical spa procedures and services to their practices to create a "Dental Spa" environment for their patients.

Regulations regarding who can perform medical spa procedures vary from state to state. In the most restrictive states, registered nurses typically are hired to perform the aesthetic procedures and a physician is partnered to provide medical supervision and malpractice insurance access. The advantage of this arrangement to the dentist is that the medical spa or dental spa business can be an increased source of income that does not require the dentist's presence.

Beautiful Forever, a leading medical spa business consulting firm, recently launched a Dental Spa Success System (www.dentalspasuccess.com) that piggybacks on its hugely successful Medical Spa Success System (MSSS). The MSSS is a proven do-it-yourself, systematic educational tool for physicians, entrepreneurs, hospitals, and other entities interested in opening or expanding their existing medical spa. The Dental Spa Success System is targeted specifically to dental professionals who wish to add medical spa procedures and services to their practices.

For further information on the Dental Spa Success System, or if you are interested in developing a medical spa within your dental practice, contact Beautiful Forever at 201 541-5405 or 1-877-SPA-MEDI.

COSMETIC SURGERY GETS A LIFT FROM BOOMERS

Jamie Kabler didn't opt for cosmetic surgery because he hoped to look like Brad Pitt. "I just wanted to look as young as I feel," says Kabler, 59, owner of a diet supplement company in Los Angeles.

Once the secret to celebrity sleekness, face lifts, tummy tucks and liposuction, cosmetic surgeries are now nearly as accessible as the nearest makeup counter. More than 10 million elective cosmetic procedures were performed last year, up 38% from 2000, according to the American Society of Plastic Surgeons (ASPS).Baby boomers are working longer, remarrying and trying to be healthier, says George Rudkin, chief of plastic surgery at West Los Angeles VA Hospital. "They want their faces and bodies to reflect their inner feelings, not their chronological age."

Routine maintenance

Plastic surgeons say there is no typical cosmetic surgery client. "I've worked on priests, police officers, salesmen. A large number of my clients are trial lawyers and others in high-profile jobs," says William Beeson, a plastic surgeon in Carmel, Ind.

He says a number of women in their 30s and 40s ask for the "mommy makeover," a combo tummy tuck and breast lift. Some go further and add a buttock lift and breast implants. The number of men undergoing cosmetic procedures has surged, according to the ASPS. In 2005, 1.2 million cosmetic surgery procedures were performed on men, up 44% from 2000. Popular procedures include hair transplants, eyelid surgery, Botox and microdermabrasion.

Kabler had his upper and lower eyelids lifted eight years ago and has had an ongoing relationship with his plastic surgeon ever since. He pops in for "maintenance visits" every six months.

"I see my plastic surgeon every six months, like my dentist," says Tina Goeckel, 36, an independent beauty consultant in Oswego, Ill., who advises women on cosmetics and appearance. Goeckel started having facial peels at 30. Since then, she also has undergone lipo-augmentation, where fat cells were taken from her thigh to fill small lines on her face.

Many patients say cosmetic surgery becomes addictive. Cosmetic surgery is not a solution for everyone, notes Lori Korwin, a psychologist in West Hartford, Conn. Korwin counsels patients with body image and eating disorders.

"For people with any kind of eating disorder, it's not a good idea. Cosmetic surgery can become very addictive for them, and actually be destructive," Korwin says.

UCLA's Rudkin says he regularly turns patients away who have unrealistic expectations. "We'll see people who want to look just like a celebrity, or they come in thinking cosmetic surgery will fix their marriage," he says. In those cases, Rudkin recommends a psychologist for counseling.

Cost as deterrent

Prices for cosmetic procedures can range from several hundred dollars for a single Botox treatment to several thousand for a breast lift, even more for a face lift or tummy tuck. These costs are usually paid out-of-pocket. So for many, cosmetic surgery just isn't worth the money.

"There is probably a significant segment of the population that is dissatisfied with some physical aspect of their appearance," says David Sarwer, associate professor of psychology at the Center for Human Appearance at the University of Pennsylvania School of Medicine. "But the cost and perceived risks involved with cosmetic surgery aren't worth it to them."

And of course there are those who simply like the idea of growing old naturally and welcome the laugh lines around their eyes.

U.S. FILLERS MARKET SET TO BOOM

National report -- The U.S. fillers market is poised to explode with a host of new facial aesthetic products now awaiting federal approval, and still more in the pipeline.

The influx of new products will create a tightly competitive field that offers many more choices for dermatologists and patients in the treatment of the aging face, doctors and analysts say.

"Everyone's looking for the new Botox," says William Philip Werschler, M.D., assistant clinical professor of medicine/dermatology at the University of Washington School of Medicine. "Even though Botox is a toxin, and toxins aren't technically fillers, you have to mention them in the same breath because of what they both do aesthetically. You also have to realize that in Europe -- it's where most fillers come from and it's the most mature fillers market -- the ratio of fillers to toxins is 3-to-1, while in the U.S. that ratio is 1-to-3.

"The bottom line is that the fillers market in the U.S. is huge and basically untapped, and investors see the filler market as having great potential," he says. "The best guess is that what was once a $50 million market before the introduction of hyaluronic acid-based fillers has now become upwards of a $250 million market that's basically dominated by Restylane" -- and that market is about to boom, experts say.

Restylane, competitors

Restylane, the hyaluronic dermal filler marketed by Scottsdale, Ariz.-based Medicis, faces the leading edge of the new wave now that Juvederm, marketed in the United States by Irvine, Calif.-based Allergan, has won FDA approval.

Juvederm may even have a competitive leg up on Restylane, inasmuch as the Juvederm "family" of products, which includes three different viscosities of fillers for various indications, has been approved, unlike the yet-to-be approved members of the Restylane filler family.

According to Dr. Werschler, who has used or been involved in clinical tests of all U.S. companies' available filler products, the Restylane family members awaiting approval are Restylane Fine Line, a lower-viscosity filler for smoothing superficial wrinkles; Perlane, a slightly heavier product than Restylane, for shaping facial contours, defining cheeks, eliminating deep folds and enlarging lips; and Sub-Q, the heaviest-viscosity Restylane filler, used for procedures that require deeper injections.

All are currently used outside the United States, but according to Dr. Werschler, of this group only Perlane is nearing FDA approval.

"Perlane will be the next Restylane-family product to be approved, and it will compete directly with Juvederm HV-30," he says. "Allergan also is marketing Juvederm 30 and Juvederm HV-24, which will compete directly with the Restylane base product. Juvederm will be the most competition out there with Restylane for aesthetic procedures until the other Restylane-family products get approved, which we may begin seeing by autumn."

Medicis Chief Scientific Officer Mitchell Wortzman said he expects Perlane to win FDA approval by the fourth quarter, but said due to FDA regulations, he cannot comment on the company's yet-to-be-approved products.

ArteFill

Also looming on the approval horizon is ArteFill, known as Artecoll outside the United States and used for correction of facial wrinkles, lines, furrows and acne scars. Manufactured by San Diego-based Artes Medical, the filler consists of polymethylmethacrylate (PMMA) beads suspended in bovine collagen. ArteFill was recommended for FDA approval years ago, but that approval is still pending.

"My opinion is ArteFill would have been a blockbuster years ago, but now I think it will only be a niche product," Dr. Werschler says. "I was actually expecting this product to be approved two months ago," says Jose Haresco, Ph.D., vice president and senior analyst for Merriman Curhan Ford, a financial services holding company in San Francisco. "I don't know what's holding up approval, the last I heard, all the I's have been dotted and the T's crossed."

Also pending

Another pending entry into the fillers market is Puragen, a hyaluronic filler manufactured by Santa Barbara, Calif.-based Mentor Corp., approval for which may come by spring of 2007, Dr. Haresco says.

Mentor also has begun clinical trials, Dr. Werschler says, on PurTox, a highly diluted botulinum toxin injectable that when approved, probably in 2008, will compete with Botox.

Meanwhile, the market awaits FDA approval of Reloxin, another potential Botox competitor (known as Dysport overseas) manufactured by United Kingdom-based Ipsen and to which Medicis has U.S. marketing rights. FDA approval for Reloxin could come within a year, says Dr. Werschler. And according to Dr. Haresco, rumor has it that Merz is seeking FDA approval for Xeomen, yet another botulinum toxin product that will compete with Botox if and when it's approved.

Two fillers already approved for therapeutic use are awaiting the FDA nod to be marketed as aesthetic fillers.

One is Sculptra, an injectable implant that contains microparticles of poly-L-lactic acid and is approved in the United States for correction of facial lipoatrophy in HIV patients. Sculptra may well be approved for aesthetic indications as soon as the fourth quarter of this year or the first quarter of 2007, Dr. Werschler says.

The other is Radiesse, marketed in the United States by San Mateo, Calif.-based BioForm, and FDA-approved for correcting vocal fold insufficiency and performing radiographic tissue marking. On Aug. 24, an FDA panel recommended the regulatory agency formally approve Radiesse to treat nasolabial folds as well as facial lipoatrophy in HIV patients as long as the company submits additional data from an ongoing study of that group.

Down the road

Much farther out in the FDA pipeline, he says, are Evolence, a bovine collagen-based filler manufactured by Israel-based ColBar Life Sciences that can last as long as a year before retreatment is needed, and a lighter-weight product, Evolence Breeze, currently going through clinical trials in the United States.

Dr. Werschler says that Fort Worth, Texas-based Galderma has purchased the rights to a hyaluronic filler for use in the United States, and that domestic companies are looking at Bioinblue, a polyvinyl-alcohol-based lip filler manufactured by Italy-based Polymekon that's already in use in Europe. In addition, he says, Canada-based Prollenium Medical Technologies is shopping its hyaluronic-based filler to U.S. companies.

"The U.S. filler market is an amazingly strong, resilient market," Dr. Haresco says. "Because of Restylane's success, Wall Street has been taught that the best products are the hyaluronic fillers. But a lot of the new fillers are permanent and semi-permanent products -- and once the Street is aware of this, the market will really explode."

THE NEW FACIAL BRIGHENERS...WHAT ARE THEY? AND WHY DO THEY MAKE YOUR SKIN LOOK SO MUCH YOUNGER?

If you thought looking old was all about wrinkles ... you thought wrong. It turns out that looking young has more to do with skin color and something called "brightness scale" or "full-spectrum reflectivity" than it does with frown lines and wrinkles. That's why facial brighteners (not the old-time "age spot" removers but new formulations designed to brighten skin all over your face) are replacing wrinkle creams as the fastest-growing product category at prestige cosmetic counters around the globe (not only with the 50-plus boomer ... but with the under-30 generation as well). Why? Because facial brighteners make you look younger ... much younger.

Think about this ... We all know someone who's been injected with Botox(R)(a) or had some type of "work" done on their face ... their skin is a bit smoother, but when you get up close, they really don't look that much younger either. Something is ... well ... a little "off." Their skin just doesn't have that fresh, radiant glow of youth ... still kind of dull, still kind of splotchy, still kind of lifeless (what experts call "sallow" ... what we politely call "mature"). That's why cosmeceutical insiders are shifting their attention from wrinkles creams, to facial brighteners, targeting skin color and "brightness scale" ... making facial brighteners the single most "must-have" new anti-aging product on the market today.

But ... do facial brighteners really make you look that much younger? Are they worth the money? Or is it all simply hype?

Why Are Facial Brighteners Suddenly So Hot?

"As we approach the age of 30 skin becomes duller," explained Dr. Nathalie Chevreaux, Ph.D., RD, director of women's health at Basic Research. "Skin starts to turn a kind of 'mousey brown' ... spottier and splotchier as it loses that warm, radiant, 'pinkish' glow we used to have when we were kids. And interestingly enough," Chevreaux added, "this change in skin tone and color can occur in all ethnic groups. Unfortunately, no injection, scalpel or filler can bring back the radiant glow of youth. That's why facial brighteners are becoming so important."

So Why Does Our Skin Color Turn as We Age?

According to Dr. Richard Wells, Ph.D., director of scientific affairs for Bremenn Research Labs, changing skin color has a lot to do with light waves, color frequencies and how light is reflected. "As we age, proteins in the skin's epidermis become cross-linked and rigid ... losing transparency and the ability to reflect warmer pink tones; thus resulting in a duller, darker, 'mousey,' if you will, pallor. Unlike simple 'age spot' removers, new-generation facial brighteners are designed to be used over the entire face, and actually restore the color of your skin's appearance. They make you look younger by increasing your skin's brightness scale and amplifying full-spectrum reflectivity, luminescence and clarity. It's quite a breakthrough."

What Does All of This Mean in Plain English?

"Facial brighteners are cutting-edge skin care," said Heather Hurst, public relations manager for Bremenn Research Labs. "They enhance the color of your skin ... so you use less makeup, less concealer ... and you don't look like you're trying too hard to hide your age. You just look naturally younger."

Hurst continued, "Participants in clinical trials reported younger, brighter, more radiant-looking skin in 29 days. I've spoken to users who saw a big difference in about a week. Look, I don't think women are going to give up their favorite wrinkle creams just yet, but once consumers see the amazing difference Lumedia makes, they won't ever want to be without it."

RECENT STUDIES:

Comparison of two formulations of Botulinum toxin type A for the treatment of glabellar lines: A double-blind, randomized study

BACKGROUND

Different formulations of Botulinum toxin type A can behave differently. There has been little clinical research directly comparing formulations.

OBJECTIVE

We sought to compare the efficacy and tolerability of two Botulinum toxin type A formulations--BoNTA 1 and BoNTA 2--in the treatment of moderate and severe glabellar lines.

METHODS

Sixty-two patients with moderate or severe glabellar lines at maximum contraction were randomly assigned to receive 20 U of BoNTA 1 or 50 U of BoNTA 2 (20% in the process muscle, 80% in the corrugator muscles).

RESULTS

The incidence of 1-grade improvement or greater in glabellar line severity at maximum contractions was as follows: 77% (BoNTA 1) versus 59% (BoNTA 2) at week 12, 53% versus 28% at week 16. The estimated incidence of relapse was 23% (BoNTA 1) versus 40% (BonTA 2) at week 16. Both formulations were similarly well tolerated.

CONCULSION

BoNTA 1 offered more prolonged efficacy than BoNTA 2 in the treatment of glabellar lines at the dose ratio of 2:5:1 (BoNTA 2: BoNTA 1) used in this study.

Lactic Acid Chemical Peels as a New Therapeutic Modality in Melasma (dark skin discoloration) in Comparison to Jessner's Solution Chemical Peels (Abstract)

BACKGROUND

Many chemicals have been used in the skin peeling for melasma such as Jessner's solution and glycolic acid. Lactic acid is an a-hydroxy acid that has not been used before in chemical peeling of melasma.

OBJECTIVE

The purpose of the present work was to evaluate the efficacy and safety of lactic acid chemical peeling of melasma in comparison to Jessner's solution chemical peels.

METHODS

This study was conducted at the Department of Dermatology and Venereology, Baghdad Hospital, in the period between April 2001 and August 2002. Thirty patients with melasma were included in this study. They were mostly of skin type IV according to Fitzpatrick's classification, 26 (86.67%) were women, and 4 (13.33%) were men, with an age range from 18 and 50 years. Full clinical examination was done to all patients including Wood's light. The severity of melasma assessed by Melasma Area Severity Index. Pure lactic acid full strength was used as a new peeling agent on the left side of the face while Jessner's solution was applied to the right side of the face. The chemical peeling sessions were done every 3 weeks until the desired response was achieved.

RESULTS

Twenty-four patients completed the study. Wood's light examination showed increased contract in all patients of mostly epidermal malasma. The number of sessions ranged from 2 to 5. All patients showed marked improvement as calculated by MASI score before and after the treatment, and the response was highly statistically significant. No side affect was recorded in all treated patients.

CONCLUSION

Lactic acid was found to be an affective and safe peeling agent in the treatment of melasma, and it was as effective as Jessner's solution.

Khalifa E. Sharquie, MBChB, PhD, Mohammad M. Al-Tikreety, MBChB, and Sabeeh A. Al-Mashhadani, MBChB, MSc, have indicated no significant interest with commercial supporters.

Q-MED MACROLANE BODY AUGMENTATION PRODUCT APPROVED IN EUROPE

Q-Med's product Macrolane has received a CE certification for the indication concave body deformities.

Macrolane is the first product approved to be used in the field of body augmentations, for example asymmetries after liposuction. The approval is an important step in the development of the product and Macrolane will now be further documented together with leading plastic surgeons in the field.

"This is very exciting but calls for a careful clinical exploration of the different techniques and indications that will best serve the purpose of our patients" says Bengt Agerup, CEO.

Macrolane is an esthetic treatment for the correction of body concave deformities, for example asymmetries after liposuction. Macrolane is based on Q-Med's patented Nasha technology. Q-Med continues to explore and develop different versions of Macrolane, for example for breast tissue augmentation.

Q-Med is a rapidly growing and profitable biotechnology/medical device company. The company develops, produces, markets and sells implants for esthetic and medical use. All products are based on the company's patented technology for the production of stabilized non-animal hyaluronic acid, Nasha. The product portfolio today contains: Restylane, for the filling out of lips and facial wrinkles and for facial contouring; Durolane, for the treatment of osteoarthritis of the hip and knee joints; Deflux, for the treatment of vesicoureteral reflux (a malformation of the urinary bladder) in children and Zuidex, for the treatment of stress urinary incontinence in women. Sales are made through the company's own subsidiaries or distributors in over 70 countries.

A DOCTOR WHO ONCE DELIVERED BABIES CHRONICLES HIS JOURNEY TO FULL-TIME COSMETIC PHYSICIAN

A Life-Changing Move

As an OB/GYN in a busy practice, I enjoyed treating women, delivering their babies and performing surgeries at our local hospital. With eight physicians and nearly 50 employees, we were growing and thriving. I had built the practice with my longtime partner and I was content, until managed care changed the landscape of medicine.

Despite working longer and harder, we saw our net income dropping year after year. Managed care clamped down on our fees, yet our expenses continued to rise. I became convinced that we had to add cash-based services and products to offset the eroding profitability of our core business.

I began to examine the potential for performing cosmetic procedures in our practice. In 2000, I took my first course on laser hair removal, which at that time was a new and explosively growing field. I also took a training course on sclerotherapy with Norman Cohen, MD, a fellow OB/GYN and one of my earliest mentors in the medical aesthetics field. Dr. Cohen gave up obstetrics and then gynecology in favor of a full-time cosmetic practice.

In the Beginning

In 2001, I purchased my first laser and an intense pulsed light (IPL) device. I began offering laser and IPL hair removal, and leg vein treatment. It's then that I observed an interesting phenomenon. The same patients who gave me a hard time about a $10 co-pay had no problems dropping $500 to $1,000 on their credit cards for cosmetic procedures. As word of cosmetic treatments in our practice grew, more women began using these services. Before long and without any external advertising, cosmetic treatments became as commonplace as mammography and Lamaze classes in our office.

Although my patients were receptive to my work, I can't say the same about my colleagues. My partners complained that I would be laughed at, sued for poor outcomes and ridiculed by our plastic surgery and dermatology colleagues. They also complained that I would be wasting my time on marginally profitable procedures that simply introduced new overhead into the practice. They were wrong.

Soon, hair removal and vein treatment weren't enough to satisfy my appetite for cosmetic practice. I decided to expand our cosmetic services to include Botox® and cosmetic fillers. This proved to be more daunting than I realized. While the laser companies provided full training on their machines, the manufacturer of Botox wouldn't endorse the training of specialists other than dermatologists and plastic surgeons. Fortunately, this policy has relaxed over the years.

Overcoming Obstacles

Through my contacts at the laser company, I obtained training in Vancouver, Canada. By 2003, I was doing so well in our cosmetic services business that one of my laser companies asked me to become a lecturer and spokesperson to the OB/GYN and family practice communities. I now had a platform to tell about my experiences in the cosmetic business.

At that time, I was also featured as one of the early trailblazers in a cover story in a Medical Economics article on the inception of cosmetic procedures for office-based practices. Before long, physicians from near and far were contacting me about how to perform and add cosmetic procedures to their office practices.

Because of my difficulties early on in obtaining training for Botox administration, I take great satisfaction in the achievements I've earned in this field. I was permitted to join the company's Botox Physicians Network. I've organized a series of hands-on training workshops and have personally trained at least 250 physicians over the past two years on Botox and hyaluronic acid fillers.

I've continued my metamorphosis by adding additional cosmetic procedures, including body sculpting by mesotherapy and tumescent liposuction. I also use Sculptra and autologous fat for volume replacement, photodynamic treatment as an adjunct to IPL photorejuvenation and other cosmetic services.

Several other interesting things have occurred as well. The local dermatologists and plastic surgeons, who once viewed my work with disdain, have become much friendlier to me. They realize that I perform aesthetics services very well and that I'm a potential source of referrals for cosmetic services I don't perform. Most importantly, my patients are happy to receive these new services, which aren't advertised anywhere, except within the confines of my office. Most of these patients probably would not have gone elsewhere for these procedures.

And now after five years, my career is about to take another turn. At the end of this year, I've decided to retire from obstetrics and gynecology. My days of spending nights on the telephone or in labor and delivery will be over. I

Recommendations to Physicians

Based on my experiences, I've learned some important lessons that may be important for physicians who are contemplating a similar change in their careers.

Beauty is here to stay. This is not just a temporary phenomenon. Medical cosmetic treatments will always be in demand, just as health care will always be needed. However, cosmetic treatments will remain fee-for-service, with payment taken at, or before, the service is rendered.

It's a safe bet that any established medical practice that attempts to incorporate aesthetics into its existing business will be able to do so successfully, profitably and quickly.

For multi-physician groups, the greatest challenges will be convincing the skeptical physicians to go along with the project, and deciding how the work and revenues will be divided.

It's relatively easy to learn to perform the minimally invasive office-based cosmetic procedures quite well. The potential for complications is small, side effects are treatable, and undesired results resolve spontaneously in a short time.

Aesthetics is highly complementary to regular medical practice. Medical patients will become new aesthetic patients by purchasing cosmetic goods and services, while new aesthetic patients will enroll in your practice for conventional medical care you provide.

I've found aesthetic practice highly rewarding and satisfying. The field is dynamic and ever-changing, continually giving me opportunities to learn and grow as a physician who's here to stay.

Disclosure: Dr. Neil C. Goodman (medical director for MD Cosmetic & Laser Centers of New York) indicates that he has no affiliations with any commercial entities, directly or indirectly referenced in this article.

COLORADO COSMETIC SURGEONS PROVIDES CLIENTS WITH THE LATEST TECHNOLOGY IN PAIN FOR POST-SURGICAL RECOVERY

In a recent Harris Interactive nationwide survey, over 47% of women surveyed stated they had a fear of post-operative pain. One Colorado cosmetic surgery center is offering a solution for dealing with post-operative pain, and minimizing its effects for quick recoveries for surgeries such as abdominoplasty (tummy tucks) and breast augmentation.

Denver, CO (PRWEB) October 12, 2006 - For many people considering cosmetic surgery, it isn't the thought of having the procedure that holds them back; it's the fear of pain. One Colorado cosmetic surgery center is meeting that fear head on, and is now offering a simple way of eliminating the pain associated with many of today's top cosmetic procedures. Dr. Randolph C. Robinson and Dr. Jeremy Z. Williams of Park Meadows Cosmetic Surgery have announced they will be offering the use of ON-Q for many of their breast augmentation and tummy tuck procedures.

"The ON-Q Pain Relief Pump is a small balloon that holds a three to five day supply of local anesthetic, and continually delivers the medication directly into the surgical area through a tiny tube," stated Dr. Robinson. "It affects only the area around the surgical site with no side effects such as nausea, drowsiness or constipation commonly associated with other forms of pain relief. The pain pump is put in place during surgery and is small enough to fit in your pocket during recovery. Its easily removed once the medication is gone."

The ON-Q system of pain relief will be a major improvement for many patients. Not only will patients be able to get back on their feet faster, sometimes within hours of the surgery, they will also be able to get back to their normal routines in a shorter period of time.

"With many of the prescription drugs currently being used for pain relief, there are a substantial amount of side effects, including the risk of dependency," stated Dr. Williams. "The ON-Q system greatly reduces that risk because it's injected locally at the field of surgery where the patient needs it, instead of being delivered in formats that must travel through the body."

Ultimately, it's about patient recovery. When patients recover quicker, and report they had low levels of pain, it makes the experience of the procedure that much better.

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