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Don't miss the chance to meet Medical Spa expert, Cheryl Whitman, CEO of beautiful forever Medical Spa Business Consulting when she is a guest speaker at the following:
-American Society of Plastic Surgeons at the NY Hilton, New York, New York on Friday, September 7th at 9:45AM and Saturday, September 8th at 2:40PM, where the topic is "Cosmetic Medicine, The Bottom Line"
For more information and show details,
-International Congress of Esthetics and Spa, at the Long Beach Convention Center, Long Beach, California, on Sunday September 8th, at 2PM, Executive Consultant for Beautiful Forever, Michelle Bazhaw will be speaking on "Bringing the Med-Spa concept to Your Spa".
For more information and show details,
-Spa and Resort Expo at the Jacob Javits Convention Center, New York, New York on Monday, September 10th at 11AM where she will speak on "How to Moo-ve over the Competition"
For more information and show details,
-If you would like to schedule an appointment to speak with Cheryl Whitman, or Michelle Bazhaw while they are at one of their speaking engagements, please contact our corporate office at 201-541-5405 or
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The Day Spa Association and the The International Medical Spa Association present
"Cruise for a Cure Charity and Awards Celebration"
SPAcare's CELEBRITY CAMPAIGN KICKOFF!!!
BE FRONT ROW FOR THE UNVEILING OF SPAcare
" START SPREADIN THE NEWS OUTREACH CAMPAIGN" \
Join us at our our 4th annual charity and award cruise
September 9th 2007
aboard Marco Polo's "The Temptress"- Pier 91
Boarding: 6:00-7:30pm - return 9:30pm
on the Hudson River immediately following the
Spa and Resort/ Medical Spa Expo in NY
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Q: Who Is the Real Face of Plastic Surgery?
IT was the pale green and pink striped bikini that did it.
When Sandra Cornier, a mother of two from Brooklyn, looked at a recent photo of herself taken at Manhattan Beach, N.Y., she didn't like what she saw. She had been nursing her son for 11 months, and now she could barely fill out the bathing suit top.
She made a decision: She would have breast implant surgery, and right away, because she wanted to be cozy in her favorite bikini by the end of the summer. She did not have the cash available, but she was willing to borrow.
"I just wanted to proportion myself out and look like I did before I had children, simple as that," said Ms. Cornier, 33, who is married and works for a government agency. She took a loan for $10,800. "I did not want to wait two or three years to save up for surgery."
Cosmetic medicine used to be the province of the rich and celebrated who would pay cash or write a check up front for their tummy tucks and eyelid lifts. (Such procedures are not typically covered by health insurance.) But in the last five years, with the advent of reality shows like "Extreme Makeover" and the popularization of nonsurgical treatments like lasers and wrinkle injections, people with blue- or pink-collar incomes and Beverly Hills ideals are embracing vanity medicine.
Doctors around the country are noting a democratization of cosmetic medicine, a redefinition of it as a coveted yet attainable luxury purchase, on par with products like Louis Vuitton handbags or flat-screen televisions.
The medical industry has responded by marketing plastic surgery as if it were an appliance or other big-ticket consumer product: a commodity to be financed with credit cards and loans.
About a third of people considering plastic surgery reported average household incomes below $30,000, according to a survey conducted in 2004 for the American Society of Plastic Surgeons. The poll of 644 people found that 13 percent of those seeking information on plastic surgery procedures reported an annual household income of more than $90,000.
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Women prefer physicians for medspa services
Cosmetic Surgery Times E-News
Las Vegas -- The International Association for Physicians in Aesthetic Medicine has released a study suggesting that vast majority of American women think medical credentials are critical in their choice of where they receive aesthetic treatments, reports news source PRWeb.
The Las Vegas-based IAPAM's 2007 Aesthetic Medicine Consumer Study surveyed women ages 21 to 60 on their perception of various aesthetic-medicine procedures. In what the study interprets as a reaction to the unregulated medical-spa industry, 78 percent of the respondents rated medical credentials as very important when choosing an aesthetic-treatment provider.
The study finds that most respondents say they prefer to have cosmetic treatments done in a medical environment versus a spa-like environment, and concludes that the collected data may demonstrate to physicians that there is substantial demand for them to include aesthetic procedures in their practices.
The goal of the study, conducted in March, was to provide guidance for the IAPAM's physician members who are interested in integrating aesthetic-medicine procedures into their practice. IAPAM officials say the study is the first to confirm that consumer demand exists to this extent and that the public wants procedures such as Botox and dermal filler injections, laser hair removal, leg-vein treatments and chemical peels to be done by a physician.
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MED SPA METRICS: Measurements for Success
Part One: Financial Metrics - Your balance sheet for success
By Cheryl Whitman
and Mac Fadra (executive consultant)
There are five types of metrics that bear analyzing:
- Financial Metrics
- Client Metrics
- Consultation Metrics
- Demographics
- Lead Metrics
Part one of this series on Med Spa Metrics will focus on financial metrics.
Financial Metrics
Numbers tell a story, but you need to be able to interpret the tale they tell.
In this day and age of tight margins, market efficiencies and challenging cost structures, it is imperative that businesses in the cosmetic medical sector use quantitative benchmarks and techniques to monitor the financial elements that impact the profitability, efficiency and effectiveness of their business.
Organizations that rely on solid numbers and key metrics, rather than subjective measures such as hearsay and intuition, have the edge on financial success. Getting these numbers where you need them comes from planning that includes:
- Financial projections for both revenue and expenses, with the know-how to meet them
- A budget to control your spending
- A compensation plan that leaves you enough to pay your bills and grow your business
- A financial structure, information systems and controls that help alert you to areas where changes may need to be made to realize the revenue and profits you desire
Comparing and benchmarking your financial metrics with similar entities in the industry are also recommended.
Manage your metric-makers
Financial metrics are commonly used to manage a business and will determine how your services and products help grow your business and build its financial success. Important measurements include:
- Accounts Payable
- Accounts Receivable
- Budgeting
- Cash
- Gross Revenue
- Revenue breakdown by product/service
- Gross margin by product/service, as well as overall
- Inventory
- Long-term debt
- Operating expenses (marketing, administration, overhead, fixed costs, marketing)
- Net profit/loss overall, as well as by service
- Net margin
- Profitability on product line
- Marketing as a percent of revenue/sales
- Property and equipment
Don't let your numbers sneak up on you. You need to work with your office manager and accountant to develop quantifiable quarterly goals that push your team to improve the services and products you offer, which all affect your numbers. At the end of each month or quarter, meet with your team to review your overall performance. Whether or not you have met your goals, reflect upon how you can improve next quarter.
For complete article go to:
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Separate Your Business from the Competition!!
The Medical Spa Success System, the medical spa business made simple developed by Cheryl Whitman, President and CEO of beautiful forever Medical Spa Business Consulting firm.
This system is the first and only comprehensive, do-it-yourself guide to planning, staffing, marketing, and operating your medical spa business. For a reasonable investment on your part, you get all the tools and knowledge you need to be successful including:
400+ page manual that walks you through concept creation and branding, selecting a market niche, choosing your location, creating a menu, identifying marketing tactics, reviewing legal and insurance issues, and operating efficiently.
Customizable CD Rom that includes: employee handbook, operating manual, marketing and business plan templates, treatment protocols, project time line, and job descriptions.
Learn how to choose the right staff, answer phone calls effectively, provide concise consultations, and manage your business.
Includes consulting time with a beautiful forever medical spa expert.
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