Did you know that it costs four times as much to get a new client than it does to keep a current one? Word-of-mouth can account for between a third and two-thirds of your clientele. Even medical spas and practices that market aggressively, word-of-mouth referrals can constitute 50% of your business.
Generally, there are two aspects to word-of-mouth business: repeat business from existing clientele and new referrals from existing clients. Implicit word-of-mouth may also include referrals from local physicians, unions, corporations, social groups and other entities that refer clients due to a medical spa's good reputation.
Happy customers provide coveted word-of-mouth marketing and make repeated and more frequent visits to your spa. However, as competition increases and consumers have more and more options for medical spa care, you must plan how you can keep each client satisfied and returning. At beautiful forever, we can develop Membership and VIP programs to help retain your clients. Similarly, you need to develop programs that motivate your happy clients to refer their friends and relatives to the medical spa by doing good work, providing good customer care, promotions, incentives, gifts, etc. beautiful forever can help develop a patient referral program for your medical spa.
Moreover, the beautiful forever team understands what motivates clients to return to your business and can craft client protocols,décor and design upgrades and operational procedures to maintain and ultimately expand your client base.
Call or email beautiful forever today to learn how we can help you develop Happy Patient programs, client referral programs, VIP and Membership customized strategies, and other programs to help retain your clients and improve word-of-mouth referrals. At beautiful forever we can create client feedback programs including focus groups and surveys.