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Beautiful Forever University
The finest
destination for a hands-on education
Succeed
Brilliantly!
Physicians and allied healthcare
professionals recognize the need for continuing education to hone their
clinical and technical expertise.
Beautiful Forever makes it easier than
ever before to gain the latest, most advanced industry knowledge from a
leader in medical spa and cosmetic medicine, Cheryl Whitman, CEO and
founder of Beautiful Forever. Joining Cheryl to deliver world-class
training is a hand-picked team of highly experienced physicians and
consultants from all over the country.
Choose from our comprehensive course
list or we can create a customized training program at your location
that focuses on aligning your business goals with your professional
expertise and/or meeting the individual needs of your staff.
Our results-oriented educational
packages include:
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Instruction in the
comfort of your own office or medical spa setting
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Optional custom-made
training manuals to facilitate staff learning
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Beautiful Forever’s
Medical Spa Success System
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Hourly or day rates,
depending on the scope of training required
-
Opportunities for
individual tutorial sessions with a Beautiful Forever consultant
Buy a package
of hours with us. Resolve imminent
issues or get the answers you need –
fast.
We are also available to interview
potential employees
assess your practice or mystery shop existing
staff.
2007-2008 COURSE LIST
BUILDING CLIENT LOYALTY: THE CLIENT
CARE CONTINUUM
We can help you take your staff’s
client care and guest relations to the next level.
We address the special steps your staff can take to deliver a superior
level of quality care and excellent customer service to develop a loyal
customer base.
Topics include:
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Uncovering client agendas: Learn
what your clients want and give it to them
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Soliciting feedback to improve
client experience
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Empowering clients with self-care
know-how
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Designing customer-friendly
policies
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Developing new and improving
existing customer relationships
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Creating a signature “customer
experience”
BUILD YOUR BUSINESS THROUGH SEMINARS
Seminars done correctly are the least
expensive way to generate business. Seminars provide an excellent way to
attract new clients on a monthly basis, by offering educational seminars
to your clients. Beautiful Forever can train you to organize and
create stimulating topics that not only offer your clients face-to-face
education, but also provide you with an incredible opportunity to build
your business. You may also choose to include our implementation
services to get started.
Topics include:
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Making a seminar offer prospects
can’t refuse
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Advertising that gets you noticed
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Booking your venue and getting it
filled
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Choosing what to offer and how to
organize the seminar
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Setting up displays
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Follow-up, booking and sales the
night of your event, and more …
CREATE AN EXCEPTIONAL
COSMETIC PRACTICE
Establish a profitable and
distinctive aesthetic practice using the most advanced knowledge
available. Learn how to develop your skill in determining which
procedures are most in demand in your area and how to set up and
effectively market your practice.
Topics include:
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Choosing exclusive and in-demand
procedures for your service menu
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Developing niche-market procedures
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Creating procedure packages for
improved outcomes and increased profitability
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Selecting operating systems to meet
your needs
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Making equipment purchases for today
and tomorrow
DESIGN YOUR FLOOR PLAN FOR SUCCESS
The way your space is designed will
affect your success. We show you the best layout and operational flow.
Topics include:
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Branding your environment
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Creating a flagship location
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Blueprint for future sites
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Retail space set up
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Treatment room ambience
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Color schemes that inspire and
comfort
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Layouts for reception, waiting and
relaxation areas and more …
EMPLOYEE DEVELOPMENT
Staff training and education are
essential elements of our program. We combine personal experience in the
industry with our vast knowledge to create interactive and educational
training sessions for staffs at all levels of development. We
incorporate role-playing and script writing for each employee to make
the seminar stimulating and motivating.
Topics includes:
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Soft sell
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Consultation keys
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Attention to retention
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Six traits of good communication
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Delivering superior service
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The confident spa professional
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Front desk finesse and scripts
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Industry knowledge and your
competition
HITTING YOUR REVENUE TARGETS
Is your medical spa as profitable as it
could be? We show your staff how to not only reach their revenue
targets, but also exceed them by managing their own service column and
monitoring their revenue each day.
Topics includes:
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Strategies for success
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Goal setting
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Selling with integrity
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Cross selling
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Up selling
INDEPENDENT STUDY: POWER COACHING
Virtual
Consultation
Purchase your package to start
today! [Purchase
Online Now Click Here]
A cost-effective and immediate solution
to getting your questions answered is to utilize a virtual consultation
with us to target specific questions and to discuss ideas prior to
implementation. We can offer coaching
via telephone, e-mail and teleconferencing – whatever is most
convenient for you – to assist
you in decision making on a daily basis. Some of our clients utilize
this service to speak with our consultants to ensure that they are
always making the best business decisions.
MANAGEMENT EXCELLENCE
We focus on taking your management team
to the next level through customized mentoring programs targeting
revenue generation, marketing the business, building team morale and
client care.
Topics include:
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Copycat: Modeling the behavior you
want your team to exhibit
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Staff evaluations
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Project management overview
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Time management
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Best practices
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Your marketing plan: Success from
the bottom up
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Human resources
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Putting an end to employee “issues”
MARKETING YOUR MEDICAL SPA
Highly effective marketing is a
necessary element of the successful medical spa. We show you how to use
solid marketing and sales techniques to bring the clients in the door
and make the sale. In addition, you can access key tools to understand
your matrix and marketing ROI.
Topics Include:
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Marketing for less
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Market penetration
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Identify your target market
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Developing collateral material
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Super strategies: Using WOMM,
advertising and public relations to get noticed
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Inside the Box: Making the Internet
work for you
MAXIMIZING CONSULTATION SUCCESS
We educate your staff in the most
effective and professional methods for consulting with clients to
maximize the experience, offer the ultimate service and generate the
most revenue through service and product recommendations.
Topics include:
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Soft skills: The effect of personal
presentation on sales
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The team sale
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Packaging services and products
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Patient financing: Helping you help
your clients
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Managing patient expectations
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Identifying the right procedure(s)
for the patient
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Creating a bond
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Closing a sale
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Follow-up finesse
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Booking 90% of your consults
METRICS FOR SUCCESS:
Make your numbers work for you
Organizations that
rely on solid numbers and key metrics, rather than subjective measures
such as hearsay and intuition, have the edge on success. Getting these
numbers where you need them comes from careful planning. Learn to use
quantitative benchmarks and techniques to monitor the elements that
impact the profitability, efficiency and effectiveness of your business.
Beautiful Forever identifies key metrics that require close attention
and focuses on ways to use these within your organization to hit your
goals.
Topics include:
- Client
Metrics
- Consultation
Metrics
- Demographics
- Financial
Metrics
- Lead Metrics
- Monitoring
and managing metrics
RETAIL SAVVY
Learn the concept of retail from the
most basic format for new staff to the most advanced format for
experienced staff. We offer both product-knowledge training as well as
concept retail to improve sales figures.
Topics include:
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Brand Name and Private Label
Products: What you need to know
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Back bar crossovers
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Know your market
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User-friendly merchandising
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Promotions that work
SPECIALTY TRAINING
We understand that each member of your
staff is just as important as the next. We offer specialized training
that is tailored to meet the important needs of every staff member in
your business. We can customize a program to cater to your
receptionist, front desk staff, concierge, spa attendant and call room
staff.
TEAM BUILDING: TEAM MORALE, MOTIVATION
AND LEADERSHIP
It is vital to take the time to educate
your staff to be team players and to maximize their position within your
business. Our objective is to work with your staff to build trust and
confidence, as well as provide them with the knowledge they need to work
as a finely balanced unit to achieve the goals of your medical spa.
Topics include:
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Building a dynamic team
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Train a 5-star team
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Motivating the salesperson within
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Group work skills
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Developing outside partnerships
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Staff in-services: The team that
learns together, earns together
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Positive conflict resolution
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Determining skill sets to balance
your team
THE ART OF THE SALE: CROSS-SELLING AND
UP-SELLING TECHNIQUES
Understanding the art of recommending
additional linked services to your clients and adding on beneficial
procedures to services already booked is the key to increasing sales.
Your team must go beyond client’s expectations to create an experience
that leaves them wanting more. We will train your staff to
recommend/suggest products that will enhance each treatment you provide
and guide them toward other treatments and products that will help them
achieve the goal of younger, more radiant appearance.
Topics include:
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Making the sales/service connection
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Rewarding good clients
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Adding value through product
recommendations
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The secret of repeat sales
COMING SOON!
Bookmark this site to learn about new
courses and upcoming WEBINARS and TRAINING SEMINARS offered at your
location. |
