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Beautiful Forever consulting group
offers the skills, expertise and industry resources to guide you in the
development, branding and marketing of your medical spa’s Private Label
skin care line.
Building a strong foundation
You may be familiar with brand-name
skin care products found in medical spas and physician's offices, which
are sold in conjunction with treatments. However, as an extension of
your spa's brand and an additional revenue stream, Beautiful Forever can
help you create a Private Label skin care line – from development to
finished product
Beautiful Forever
follows a detailed set of guidelines to help provide a solid foundation
for the development of your Private Label product line.
Your Beautiful Forever consultant
assists you with the following:
- Reviewing the
market, competition and demographics
- Developing a
marketing plan
- Determining
your budget for capital and cash flow needs for expenses, such as
labeling (hot stamping or
silk screening), packaging,
marketing and advertising, and collateral materials, including
brochures
- Identifying
skin care categories that are most popular with your clients, as
well as the types of products your clients are requesting
- Choosing a
physician-grade product line that meets your needs and standards
- Assisting you
in naming and trademarking your products
- Creating a
time table to determine how long it will take to move from inception
to implementation
Is Private Label right for you?
Call now for a FREE
30-minute consultation.
1-877-772-6334
Choosing the
right product line
Beautiful Forever
provides the resources of top pharmaceutical and cosmeceutical
laboratories to help you create a Private Label line that meets or
surpasses brand name lines. Your
Beautiful Forever consultant will direct you to the right manufacturer
to meet your expectations and the best product line for your projected
volume and budget.
Be assured that
your Private Label line can become a reality with a minimum investment
and there are no large minimums required. Additional savings can be
realized by using your Private Label line in your back bar and treatment
room rather than expensive brand-name products, which must be purchased
in bulk.
Product lines vary
in cost, as well as the length of time it takes to complete the
manufacturing process. You may choose from the following Private Label
options:
Basic line
– Many of the manufacturers
we work with offer existing lines that allow you to choose from a
variety of products that meet your specifications. Your name and logo appear on the pre-packaged products. This option is
excellent for budgets under $5,000, and can include a full line of
products.
Custom line
– You may choose to work with a chemist to put a distinctive twist on an
existing line. This may include customizing your own designer packaging.
Rates for this option will run from $6,000 and up, depending on the
packaging you choose and the minimum packaging purchase required.
Exclusive line
– If you desire unique products that no other medical spa can carry,
Beautiful Forever will connect you with a chemist specializing in
research and development to create your products from scratch.
This includes testing and any required
FDA-approval. These proprietary formulations are the most expensive and
time-consuming option, starting around $3,000 for each individual
product you choose to create. Prices increase for formulations that use
unique active ingredients, as well as the number of products and the
packaging you choose.
Co-branding
– A well-established medical spa with distinguished aesthetic services
and retail success may be approached by a prominent skin care company to
link its name with the company’s on the label of every product in the
line. Beautiful Forever can assist in negotiating this type of
partnership.
Take the guesswork out of marketing your
medical spa!
Click Here to order
the Medical Spa Success System Now!
Marketing your
product line
Once your line has
been developed, Beautiful Forever will work with you or your marketing
representative to help introduce your new skin care line. We will help
you develop your marketing hook,
key features and benefits, product names and branding.
The following are key areas of our focus:
- Packaging
analysis, selection, graphic design and copy development
- Development of
brand and product names
- Retail
positioning of product line within the office
- Pricing
policy
- Creative
strategy, including features and benefits story, sales presentation,
product information literature, package inserts, point of sale and
display material
- Strategic
planning and marketing/sales tactics
- Promotional
plan and educational programs
- Staff training
- Spot
monitoring and evaluation of product line, with
on-site presence if needed
- Line extensions,
training and support
Beautiful
Forever is dedicated to helping you develop and market the finest
Private Label products available. We insist that our industry resources
adhere to any regulatory guidelines and approvals, thus helping
guarantee that your clients experience the high level of excellence they
have come to expect from your medical spa.
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