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Peggy C. Frank, MBA
Frank Public Relations
Worldwide
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pfrank@frankpr.com
FOR IMMEDIATE RELEASE
Draft pf v5 june 13
beautiful
FOREVER
Medical Spa BUSINESS
Consulting Firm says key to
success is a detailed
business plan with razor
sharp demographic
feasibility mapping and
analysis
--Beautiful forever
enhances business plan
development for medical spas
and wellness centers with
new software that makes
demographic mapping easy and
efficient –
Englewood Cliffs, NJ,– June
11, 2007
---
Beautiful Forever Medical
Spa Consulting Firm,
the leading medical spa
business development
organization, today
announced that they have
increased their ability to
create winning business and
marketing plans by
implementing innovative
mapping and feasibility
software that when combined
with proprietary models,
produces reports that
correctly identify current
opportunities and future
projections.
Says Cheryl Whitman, CEO,
Beautiful Forever “When
competition is fast tracking
at an amazing pace, and the
competitive landscape is
becoming more crowded, there
has never been a more urgent
need to design and implement
a tightly focused business
plan, based on demographic
feasibility mapping.”
With the stunningly
up-to-date analysis of small
geographic markets,
Beautiful Forever is
dramatically enhancing their
ability to provide and apply
microscopically sharp and
finely detailed demographic
feasibility for current,
potential, and future
customer base --creating an
actionable springboard for
clients’ demographic studies
and business plans. The
software provides up-to-date
demographic data and target
marketing information about
the population, consumer
behavior, consumer spending,
households, and businesses
within any specific
geographic market area in
the United States.
Adds Whitman, “When you are
relying on knowing your
target customers to create
services they want and need,
you must base your marketing
decisions on the most
current and accurate
snapshot of your potential
target market. If you are
relying on census data, you
are betting your business’
future viability on outdated
and ineffectual data – and
your business plan is
already outdated.”
According to Mac Fadra,
Executive Consultant,
Beautiful Forever, who heads
up the business planning,
analysis and strategic
management functions for the
Company, “Our business plans
are bank ready and have
resulted in funding within
weeks, sometimes days, of
completion of the Plan. The
plan includes market
analysis, competitor
assessment, zip code
analysis, mapping,
demographics, business
strategy, marketing
strategy, business model,
strategic alternatives,
risks, implementation
strategies and plans, and
other elements.” Mr. Fadra
added, “The Plan is
accompanied by pro formas
and specifically, start-up
costs, monthly and
annualized P&L, cash flow
projections, schedules and
other pertinent exhibits
such as articles.”
According to Doug Sce,
senior business development
consultant to Beautiful
Forever, "When we develop
business plans with our
clients, the key elements
are the marketing concepts
and the cash flow
projections. Our investment
in the best technology
currently available will
dramatically enhance our
ability to target the proper
market for a client and then
focus on that market. The
result will be faster
break-even for new medical
spas or
dramatic improvement for
existing medical spa
businesses.”
Business plans are the
medical spa’s written
roadmap to success and
therefore must be based on
information that can be
translated into
understanding a market’s
potential for adoption.
Adds Whitman, “When
competition is fast tracking
at an amazing pace, and the
competitive landscape is
becoming more crowded, there
has never been a more urgent
need to design and implement
a tightly focused business
plan, based on demographic
feasibility mapping.”
Beautiful Forever brings a
balanced team of expert
consultants to the field of
medical spa business
development. Their goal is
to help physicians,
investors, and
entrepreneurs, succeed in
the medical spa business in
the shortest possible time.
Beautiful Forever also
collaborates with physicians
and chemists to create
winning skin care formulas
for private label
distribution.
In addition to tailored
consulting, Beautiful
Forever also offers a “spa
in a box” Beautiful Forever
Medical Spa Success System
-- an educational tool that
provides a do-it-yourself
business supported approach
to creating a successful
medical spa that was
recently embraced by the
American Society of Plastic
Surgeons and offered to its
member.
The Medical Spa Success
System is a complete
resource for opening a
medical spa. It includes a
400-plus page manual that
walks you through the phases
of medical spa development
and operations. It contains
a customizable CD Rom that
includes employee handbook,
operating manual, marketing
and business plan templates,
treatment protocols, project
timeline, and job
descriptions. Also included
in the system is a
complimentary 30 minutes
phone consultation,
One-on-one consultant time
with Beautiful Forever’s
Executive Consultants is
available.
ABOUT BEAUTIFUL FOREVER
Beautiful Forever brings a
balanced team of expert
consultants to the field of
medical spa business
development. Their goal is
to help physicians,
investors, and
entrepreneurs, succeed in
the medical spa business in
the shortest possible time.
Beautiful Forever also
collaborates with physicians
and chemists to create
winning skin care formulas
for private label
distribution.
For more information, please
call
1-877-SPA-MEDI
or visit our websites:
www.medicalspaconsultant.com,
www.medicalspasuccess.com.