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How do you know what services your targeted clientele really want? What
types of skincare issues do they really face? They won't ask you,
instead they will just go to the spa that offers the treatments they
seek.
 The
solution? Beautiful Forever will arrange a focus group of 15-20 members
of your target market. We ask them about topics that affect your spa
such as - their skincare concerns, reasons they don't visit a spa, what
would encourage them to visit a spa, etc. Their answers are recorded and
analyzed and an effective course of action recommended to suit your
spa's needs.
Additionally, Beautiful Forever can also conduct primary and
secondary market research including surveys, secondary research,
internal research, client satisfaction surveys, internet research and
use other tools to lend a more scientific and quantitative basis to the
client's decision-making and strategy.
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